20 Words or Less Card

Reward creativity and gather insights directly from your users.


What is it?

The 20 Words or Less card allows users to answer a prompt with their own written response. 

This type of card is primarily used to engage and better understand your consumers. You can also use it to collect feedback on your products and services or engage users.


See it in action


Watch it come to life


How do I build one?


Step 1: Add a 20 Words or Less card to your Hub

CleanShot 2022-09-30 at 10.32.13

  • Navigate to your Engagement Hub
  • Once there click Add Content, from here select Games and then 20 Word or Less card
  • You will then see your new card has been added to your Hub.


Step 2: Add a Cover image CleanShot 2022-09-30 at 10.33.07@2x

    • Clicking on the 20 Words or Less will open the editing module. 
    • (1) Here is where you'll add your Cover image.
    • (2) You can add an author tag by displaying the brand or person who's responsible for the card content.
    • (3) Add a description to the card.
    • (4) Here you can add a call-to-action button below the card.

    Note: If you have this disabled, make sure you add a CTA in the cover image.

    CleanShot 2022-09-30 at 10.33.59@2x

    • (A) Once you have enabled the button, click on the bar to alter the colour and copy of the call-to-action.



    Step 3: Set up your Data capture

    Unlike other cards, a data capture is required for this type of card. For a guide on how to set up a data capture check out our article here.

    Group 1660

    changing word limit

    • If you want to change the number of words users can input when responding to your prompt click on Settings, then Form, followed by Entry form. At this point you can select the 20 words or less field and then alter the number of words entrants can use.


    Step 4: Edit your 20 Words or Less

    • Head into the Data capture tab and then click on Form.
    • At the top of the card settings select Entry form.
    • Click on the 20 words or less field and then Settings on the dropdown.
    • (1) Here you can edit the label that appears on the form.
    • (2) This is the unique ID used to help track in the analytics.
    • (3) You can edit the word limit.


    Step 5: Publish your card

    CleanShot 2022-09-30 at 10.43.28@2x

    Once you've completed all of these steps, played around with your card and are happy with all the aspects of your card, it's time to get your card live! 

    • (1) Publish your card manually for the world to see!
    • (2) Schedule your card to be published and unpublished at set dates and times. 
    • (3) Click on the ... to Preview and interact with the card on the front end from a user's perspective before publishing it. See how to test your card here.

    Note: All competition entries will be recorded and will impact the card analytics.


    "Go Live" Checklist

    Ready to go live with your 20 Words or Less? We recommend reviewing the following list before launching and double-checking if you have:

    • All images uploaded are the correct dimensions. Export image files in 2x to ensure none of the images appear pixelated.
    • If you wanted to change the number of words, make sure you change the number and Label in the data capture form.
    • Hyperlinked your T&C's to the opt in-field, which is created in the data capture section of the settings tab.
    • You have uploaded an image to the card cover and the form cover.
    • All your communications (Major Prize Winner, Minor Prize Winner, Everybody Else, Registration) are fully set up and ready to send.
    • If you are using coupons, make sure the coupons created are set up correctly. Check the coupon limits are set, the copy for each screen is right and you have linked the appropriate coupons to your communications.
    • Ensure your Prizes and the awarding rules are set up correctly. 

    Then you're ready to go live!



    Group 1635



    Can this card be set up to accept more than 20 words? 

    Yes. In the data-capture settings, you can set the field up to accept as many or as few words as you would like. Click here for further information.

    What sort of competitions can I run using this type of card?

    You can use this type of card for a range of different competitions, some examples include; what's your favourite (insert brand) moment, How are you celebrating (insert event) and even simply collecting feedback.


    Top Tips

    • Include information on your cover image or add a description to the top of the card to explain the competition and prizes.
    • Make it fun for your audience - ask users to share their favourite actor and why, share a funny joke or submit their best short story.
    • Adjust the number of words to be submitted according to your competition.
    • Gather insights and get users to provide feedback on your brand or products. Learn what your audience enjoys most.



    One last note: 

    At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hub's to life. 

    If you ever have any questions about an upcoming activation, how you can best utilise Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at support@komo.tech


    We also love your feedback, so please let us know if this article helped you by selecting from the options below. 


    Louis Docherty 

    Head of Customer Success