> ## Documentation Index > Fetch the complete documentation index at: https://knowledge.komo.tech/llms.txt > Use this file to discover all available pages before exploring further. # Events Published to Tag Manager Data Layers > A list of events published to Tag Manager Data Layers ## Introduction When using Komo Engagement Engine for your marketing or promotional campaigns, it's crucial to track user interactions effectively. Komo Engagement Engine supports both **Google Tag Manager (GTM)** and **Adobe Launch Tag Manager**, which are commonly used to manage and implement tracking. Komo Engagement Engine automatically pushes important events to the respective data layers of these tag managers, giving you deep insights into user behavior without extensive manual configuration. In this article, we'll explain the events Komo Engagement Engine publishes to the data layers, how to access them, and provide sample code to retrieve the data in **Google Tag Manager (GTM)** and **Adobe Launch Tag Manager**. ## Supported Tag Managers ### Google Tag Manager (GTM) Google Tag Manager is a versatile tool that allows you to manage tags and track user interactions without modifying your code base constantly. GTM uses a JavaScript array called `dataLayer` to hold information about events and their related data. * [Google Tag Manager Documentation](https://support.google.com/tagmanager/answer/6102821?hl=en-GB\&sjid=9005108592727786343-AP) * [Komo's support for Google Tag Manager](/integrations-automation/tag-management/connect-google-tag-manager-to-your-hub) ### Adobe Launch Tag Manager Adobe Launch Tag Manager is another popular tool for managing tags and tracking user events. It uses `adobeDataLayer` to store and pass data from your site to Adobe Analytics or other tools you use within the Adobe Experience Cloud. * [Adobe Launch Tag Manager Documentation](https://experienceleague.adobe.com/docs/launch.html) * [Komo's support for Adobe Launch Tag Manager](/integrations-automation/tag-management/connect-adobe-launch-tag-manager-to-your-hub) ## Events Published by Komo Komo Engagement Engine automatically publishes key user interaction events to the respective tag manager's data layer `dataLayer` for Google Tag Manager, `adobeDataLayer` for Adobe Launch). Below is a list of the most common events and what they represent: | Event Name | Description | | :------------------------------- | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `auth-view` | Triggered when a user views the authentication page or dialog on the platform. | | `card-action` | Triggered when a user performs a specific action on an interactive card. These actions can include: - Competition - ExternalLink - ScrollToCard - OpenProfileDrawer | | `card-answered` | Triggered when a user answers a question on a card, such as Quiz, Poll, Personality Test or Predictor. | | `card-finished` | Triggered when a user completes a gameplay experience for a card. | | `card-item-viewed` | Triggered when a user views an individual item within a card, such as a Vote or Carousel item. | | `card-shared` | Triggered when a user shares a card via the Share options for a card. | | `card-social-click` | Triggered when a user clicks on a social media link within a card. | | `card-started` | Triggered when a user begins interacting with a card. | | `card-viewed` | Triggered when a card is viewed by a user. | | `coupon-redeemed` | Triggered when a user redeems a coupon offered through a card. | | `coupon-viewed` | Triggered when a user views a coupon offered through a card. | | `cover-clicked` | Triggered when a user clicks the cover image or button for a card. | | `embedded-card-page-viewed` | Triggered when a user views a page that has a Komo card embedded in it. | | `form-start` | Triggered when a user begins to fill out a form. | | `form-submission` | Triggered when a user submits a form. | | `page-viewed` | Triggered when a user views a specific page on a hub. | | `single-card-page-viewed` | Triggered when a user views a standalone single-card page. | | `survey-form-field-touched` | Triggered when a user interacts with a field on a Survey card. | | `survey-screen-finished` | Triggered when a user completes a screen within a Survey card. | | `survey-screen-started` | Triggered when a user starts a screen within a Survey card. | | `survey-screen-viewed` | Triggered when a screen within a Survey card is viewed by a user. | | `survey-submitted` | Triggered when a user submits a completed Survey card. | | `survey-viewed` | Triggered when a user views a Survey card. | | `trivia-card-action-bar-clicked` | Triggered when a user clicks a link in the action bar of a Live Trivia card. Includes the `gameplayStage` (`lobby`, `questions`, `finished`, `answers`, or `rules`) and the `link` that was clicked. | | `trivia-card-prizes-viewed` | Triggered when a user views the prize options in a Live Trivia card. | | `video-card-finished` | Triggered when a user finishes watching the video on a Video card. | | `video-card-paused` | Triggered when a user pauses the video on a Video card. | | `video-card-played` | Triggered when a user starts playing the video on a Video card. | | `video-card-resumed` | Triggered when a user resumes a paused video on a Video card. | | `video-card-viewed` | Triggered when a Video card is viewed by a user. | These events provide granular insight into user activity on Komo Engagement Engine, giving you the ability to measure engagement and adjust your campaigns accordingly. ## Accessing the Data Layers ### Google Tag Manager: Accessing `dataLayer` When Komo publishes an event, it gets pushed to the `dataLayer` array in GTM. You can access this data using the following code in your web browser’s developer console or within your GTM tags: ```javascript theme={null} console.log(window.dataLayer); ``` To capture specific events, you can create a custom event trigger in GTM: 1. Open **Google Tag Manager** and go to your **Triggers**. 2. Click on **New Trigger** and choose **Custom Event**. 3. In the event name, add the event you want to capture, for example, `card-viewed`. 4. Save and publish your trigger. Once this trigger is set, you can send data to Google Analytics or other connected services for reporting. ### Adobe Launch Tag Manager: Accessing `adobeDataLayer` In Adobe Launch Tag Manager, Komo pushes events to the `adobeDataLayer`. You can access the data using the following ```javascript theme={null} console.log(window.adobeDataLayer); ``` To create a rule in Adobe Launch for specific events like form-submission: 1. In **Adobe Launch**, navigate to **Rules** and create a new rule. 2. Choose **Event Type** as `Custom Event`. 3. In the event configuration, define the event name (e.g., `form-submission`). 4. Save and publish your rule. This allows you to capture and analyze data from the Komo platform in Adobe Analytics or any other tools you have integrated with Adobe Launch. ### Example: Creating a Custom Trigger in Google Tag Manager Here’s a sample code for creating a custom event trigger for the `card-viewed` event in GTM: 1. In **GTM**, navigate to **Triggers** and click on **New**. 2. Choose **Custom Event** from the list of available trigger types. 3. In the **Event Name** field, enter `card-viewed`. 4. Set the trigger conditions if necessary (e.g., only fire the trigger on specific pages). 5. Click **Save** to finalize the trigger. You can now link this trigger to a tag, such as sending data to Google Analytics whenever a user views a card on Komo. ## Conclusion By leveraging the events Komo Engagement Engine publishes to `dataLayer` and `adobeDataLayer`, you can gain deep insights into user behavior and engagement. Whether you're using Google Tag Manager or Adobe Launch, these events enable you to track meaningful user actions, analyze campaign performance, and make informed decisions to optimize your platform's performance. For more information on setting up Google Tag Manager or Adobe Launch, refer to the official documentation linked above.