Best of the Best: FMCG Activations

We've handpicked some of our favourite activations to help get your creative juices flowing!

Pirate Life Brewing: #GoToTown with South Coast Pale Ale

Pirate Life Brewing joined the South Australian Tourism Commission's #GoToTown Campaign to help drive foot traffic into SA hospitality venues after COVID-19 lockdowns. This large campaign used Komo's Digital Coupons to offer Adelaidians a free pint of Pirate Life's South Coast Pale Ale each day of the promotion. Coupons were personalised based on the user's geolocation, making redemption easy and accessible. 

Teaming up with SA Tourism Commission provided Pirate Life with greater promotional opportunities, which led to higher coupon redemption rates and more foot traffic to local venues.

We loved the sleek, simple design of this Hub and so did the punters!

Visit the campaign below:

                                                  Pirate Life Brewing: #GoToTown


Carlton & United Breweries: Siren Sessions

Carlton & United Breweries used Komo's Digital Coupons to offer complimentary pints to Hub visitors. The Hub was active during the Derby Day Siren Sessions event in the Perth CBD, and it ensured patrons were incentivised to participate in CUB's Hub. 

This simple FMCG activation engaged patrons digitally, increased brand awareness and helped CUB collect important first-party data assets for future marketing strategies! 

Check out the video below.

                                     Carlton & United Breweries - Siren Sessions


One last note: 

At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hub's to life. 

If you ever have any questions about an upcoming activation, how you can best utilise Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at!


We also love your feedback, so please let us know if this article helped you by selecting from the options below. 


Louis Docherty 

Head of Customer Success and Product Experience.