> ## Documentation Index > Fetch the complete documentation index at: https://knowledge.komo.tech/llms.txt > Use this file to discover all available pages before exploring further. # Link Trails > Create tracked short links and QR codes for campaigns with Komo Link Trails ## What is it? **Link Trails** let you create short, trackable links (and matching QR codes) that redirect people to a destination you choose — usually a Hub, card, or campaign page. Short links use your region's `komo.link` host (for example `us1.komo.link` or `au1.komo.link`). Because you can change the destination after the fact, they're especially useful for a generic link or QR code you print once (posters, tickets, signage) and then point at different destinations later — without reprinting. A trail is a campaign container. Inside it you can add multiple short links that share the same destination and settings, so each channel (newsletter, poster, ticket gate, social) gets its own URL while reporting rolls up in one place. Link Trails sit under **Links** in the workspace nav and may show a **Beta** badge. Availability depends on your workspace entitlement. Over time we'll add more sophisticated link routing and intelligence. ## Why would I use it? Use Link Trails when you need clean, shareable URLs and want to see which channel drove the clicks: * Print a lasting QR or short link, then update where it goes without reprinting * Shorten long Hub or card URLs for email, social, ads, and print * Generate QR codes for in-venue or broadcast use * Apply UTM parameters once at the trail level * Set an expiry with a fallback URL so campaigns don't dead-end * Password-protect a link when access should be limited * Review click analytics by short link, referrer, UTM, country, and device ## How to set one up ### 1. Open Link Trails In your workspace sidebar, open **Links** → **Link Trails**. Navigate to Links in the workspace sidebar ### 2. Create a trail 1. Click **+ Create link trail**. 2. Enter a **Name** (internal — for your team). 3. Enter the **Destination URL** (where visitors should land). 4. Click **Create**. Your new trail appears on the Link Trails list as a **Draft** until you publish it. Link Trails list with Create link trail ### 3. Configure settings Open the trail and go to the **Settings** tab. Set the **Destination URL**, then use the option buttons as needed: | Option | What it does | | - | - | | **Password** | Visitors must enter a password before the redirect | | **Expiration** | Stops the trail after a date/time; optional **fallback URL** for late visitors | | **UTM** | Default UTM parameters appended when the short link resolves | | **Link Preview** | Title, description, and image shown when the link is shared | | **QR style** | Default QR look for short links in this trail (colours, shape, logo) | Save your changes, then **Publish** when you're ready for the short links to go live. After publishing, use **Edit draft** to change settings and publish again. Trail Settings with destination, UTM, link preview, and QR style ### 4. Add short links Open the **Short Links** tab and add a link for each place you'll share the trail: 1. Click to add a short link. 2. Keep the platform host (your region's `*.komo.link`). 3. Accept the generated path, or enter a custom slug (for example `newsletter-august`). 4. Copy the URL, or open the QR icon to download a QR code for that link. Short Links tab with multiple komo.link URLs Give each channel its own short link (email vs QR vs social). Analytics can break clicks down per short link while they share one destination. ## How it works 1. Someone opens a short link or scans its QR code on `*.komo.link`. 2. Komo records the click (referrer, UTMs, device, location, and which short link was used). 3. If a password is set, they're prompted before continuing. 4. If the trail has expired, they're sent to the fallback URL (when configured) instead of a broken page. 5. Otherwise they're redirected to the trail's destination URL, with default UTMs applied when set. **Statuses** | Status | Meaning | | - | - | | **Draft** | Not live yet — configure and publish when ready | | **Published** | Short links resolve to the live destination | | **Stopped** | Temporarily paused — resume when you want traffic again | | **Archived** | Retired from active use | Use the trail's actions menu to **Stop**, **Resume**, **Rename**, or **Archive**. ### Analytics On a published trail, the **Analytics** tab shows: * Daily **clicks** over the last 30 days * Breakdown by **short link** and **destination** * **Referrers** and **UTM** values * **Countries** (and related location tabs) * **Devices** / **OS** Trail Analytics with clicks, short links, referrers, countries, and devices ## FAQ #### Can I have more than one short link per trail? Yes. Add as many short links as you need for different channels or creatives. They share the trail's destination and settings. #### Can I customise the short link path? Yes. When adding a short link you can use a generated path or a custom slug. The host stays on your region's `komo.link` domain. #### What happens when a trail expires? Visitors are sent to the **fallback URL** you set under Expiration. If you don't set a fallback, the link no longer redirects to the campaign destination after expiry. #### What's the difference between Stop and Archive? **Stop** pauses a published trail so you can **Resume** it later. **Archive** retires the trail from active use. #### Do Link Trails replace the UTM Builder or card/hub share links? No. [UTM Parameters](/getting-started/promotion/utm-parameters), [Card Sharing](/getting-started/promotion/card-sharing), and [Hub Sharing](/getting-started/promotion/hub-sharing) still apply. Link Trails are for managed short links and QR codes when you want reusable, tracked campaign URLs under **Links**. #### Related workspace tools Under **Links** you'll also find **UTM Templates** and **QR Templates** for reusable defaults across trails. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.