Want to know how to best launch your campaign? Read on...
Below are some recommendations on making the most of your Hub and how to best launch your campaign.
- Brainstorm competition ideas
- Set your goals
- Decide your prizes
- Creating your content
- Build out your Hub
- Create a promotion plan
- Award your prizes
- Export the data
So it's time to bring your first campaign to life, but where to start? Stress less, grab your coffee and read on.
Before we start building, we need to start with your idea.
What are your competition ideas?
Get as creative as you can; what are your ideas? What mechanics are you looking to utilise?
Check out the full (and ever-growing) list of Komo cards.
Note: With the Komo platform, there's very little you can't do, but if there's something you think can't be done, let's have a chat.
What are you trying to achieve?
Having a clear understanding of what you're trying to achieve is key. You wouldn't build a house without a design. Why launch your Hub without a goal or goals in mind?
Note: Don't forget the 6Ps
Prior Planning Prevents Piss Poor Performance.
You might want to base these around; Data collected, Leads generated, Awareness, and Engagement rate, to name a few. A big part of these goals will be impacted by your marketing budget, the prizes on offer, timelines and the barriers to entry.
What prizes are on offer?
What will be the main leavers to drive traffic to your Hub? Whilst large prize budgets can have a significant impact on competition entries, usage of the budget is just as important. Based on our experience, we have seen the most success with our clients when offering multiple minor prizes and one (smaller) major prize compared to one large major prize due to the higher probability of winning.
Check out how this worked for The Cheesecake Shop here.
It's important to remember that your Hub is an unlimited scroll; there is no limit to the amount of content that can be placed on it. On top of your game/competition mechanics, look at what other engaging content you can incorporate within your hub, such as video/image content, countdown clocks, UGC etc. Ensuring your Hub is positioned as your communities one-stop-shop for exclusive content, competitions and games, driving engagement and increasing your ROI.
Tip: We recommend having a maximum of 2/3 competitions running at once on your Hub (depending on the specific of your campaign).
The legal stuff
Komo is not liable for any incorrectly provided information in the terms and conditions templates. Always seek independent legal advice.
Building your Hub
Now that all the boring stuff is sorted, it's time to look at all the little bits that come together to give you the best campaign and your users the best possible experience.
Edit your SEO settings; add a title, favicon and meta description (that will be visible when a card is shared). Enable SEO indexing so Google can crawl your site and allow it to start showing within search engines.You can check out how to edit your SEM/SEO settings here.
As much as we love to see the .komo.site domain everywhere, we highly recommend you set up a white-labelled URL for your Hub (this can be a custom domain or a sub-domain to an existing site).
You can check out how to white label your hub here.
Make the most of the traffic you are driving by adding tag managers to your hub.
You can check out how to add Google Tag Manager here.
You can check out how to add Adobe Launch Tag Manager here.
Tip: You can also set up Webhooks to pull any data collected via your Hub directly into your CRM/Marketing platform. Reach out to your Customer Success Specialist for assistance with this.
The user accounts feature enables users to create an account on your Hub, removing the need to repeatedly enter the same information to enter competitions.
You can check out how to set up user accounts here.
Market Research Questions
No matter what competition you are running, make the most of asking market research questions to learn more about your community and increase your ROI.
Incorporate survey style questions within quizzes, trivia games and more, or have them embedded in your data capture form.
Drive users back to continue engaging with your content with post-game personalised communications via email or SMS (Additional costs involved).
You can check out how to set up reminders and follow up communications here.
Note: Whilst there are additional costs involved in sending out SMS communications, there is a substantially better open rate. The average open rate for SMS campaigns is 98% compared to 20% for email campaigns. (99firms)
Set and forget! Build all (or as much as you can) of your content in advance, then schedule this to be published and unpublished when you choose.
You can check out how to schedule all of your content here.
It's time to start driving traffic!
Your Hub's performance has a direct relationship with your promotion of it. There's almost no wrong answer or way to go about promoting your Hub.
Check out our top promotion tips (and even some great examples of influencer promotion) here.
Award your prizes!
The best part is here... you are just about to make someone's day! Once your competition has ended, it's time to go in and award your prizes!
You can check out how to award prizes here.
Now, we can export all the data you were able to collect! Make use of these leads you were able to generate by keeping in touch through ongoing marketing or announcing new competitions!
Check out how to download your data here.
Once you have completed all the above, it's time to launch your campaign!
One last note:
At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hub's to life.
If you ever have any questions about an upcoming activation, how you can best utilise Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at email@example.com!
We also love your feedback, so please let us know if this article helped you by selecting from the options below.
Head of Customer Success and Product Experience.