Google Tag Manager allows you to track various custom events and more accurately measure ROI.
Contents:
What is it?
Easily track custom engagement events and prove marketing impact with Google Tag Manager integration. By connecting GTM to your Komo activation, you can fire custom tags based on user actions—capturing rich, real-time behavioral data that feeds directly into your analytics platform of choice. This lets you measure campaign ROI more accurately, optimize user experiences, and eliminate the need for hard-coded tracking setups or manual data handling.
Note: The Google Tag Manager integration is only available on certain Komo plans.
How do I set it up?
Step 1: Connect the Google Tag Manager Connected App
- (1) To add your Google Tag Manager, navigate to Settings within your Hub and select Integrations.
- (2) Find the Google Tag Manager integration and click Connect.
- (A) Here you can enter the Google Tag Manager Container ID you are supplied from GTM (it should look like the placeholder text).
- (B) Click Add.
FAQ
What events does Komo send to GTM?
To learn more about the event that Komo pushed to the GTM Data Layer, see here.
One last note:
At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hubs to life.
If you ever have any questions about an upcoming activation, how you can best utilize Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at support@komo.tech.
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Louis Docherty
Head of Customer Success and Product Experience.