Poll Card

Poll your users on any topic.



What is it?

The Poll and Multi-Poll Cards allow you to poll your audience on any topic.  This is an invaluable tool to connect with and understand your audience. 

The Poll and Multi-Poll Cards are often to used to survey your audience. This allows you to understand them better and make the most of your marketing efforts. It is important to remember that you can add competitions to polls & multi-polls, giving you more creative freedom with card ideas and allowing you to distribute digital coupons.


See it in action


Watch it come to life

How do I build one?


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Step 1: Add a Poll card to your Hub

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  • Navigate to your Engagement Hub
  • Once there click Add content, from here select Games and then Poll or Multi-poll. 
  • You will then see your new card has been added to your Hub.

Note: Poll card and Multi-poll cards are set up exactly the same. The Multi-poll simply has more multiple questions added to the card.


Step 2: Add a Cover image (Optional)

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  • Clicking on the Poll will open the editing module.
  • (1) You have the option to give your Poll a title. 
  • (2) Here you add your Cover image or (6) you can turn off the cover here.


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  • (3) Alter the colour and copy on the call-to-action bar. 
  • (4) You can add an author tag by displaying the brand or person who's responsible for the card content.
  • (5) Add a description to the card.

Step 3: Adding Questions

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  • When adding content to your poll you have 2 options;
  • (1) Poll questions - This option allows you to add a standard poll question.

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  • (A) Here you can input your question.
  • (B) Here you will input your answers and imagery (by clicking the placeholder image icon associated with that answer). 
  • (C) By clicking the placeholder cover image, you can upload a video from your device or using a video URL. Learn more on how to get a video URL here.
  • (D) You can upload an image to the question or (E) you can turn off the question image here.
  • (F) Here you can optionally add an Explainer which will pop up after the user answers this particular question. 
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    • (a) Add your description/explainer text here.
    • (b) Here you can alter the colour of the Next button.
  • (G) Here you can toggle off the question heading. Use this feature if you add a question into your question image.
  • (H) If you have (G) toggled off, give the question an internal name for analytics purposes.
    Note: We highly recommend you input the question here for analytic purposes.
  • (I) You can alter the layout of the answers by selecting from the options here.


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  • (J) Toggling this option on will randomly shuffle each of the different answer options for every user.
  • (K) Allows you to configure logic. For a further breakdown of this check out our article here.
  • (L) You can delete this question here.
  • (M) Here you can add additional answers.
  • (N) Allows you to add additional questions.
  • (2) Bridge screen - Gives you the ability to add a bridging screen between questions. This is a great opportunity to place adverts and promotional images within your Poll.

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  • (A) Add a description or content to the Bridge screen or (F) toggle off the text which sits on top of the image. (We recommend toggling this off and adding any text you wish to be included here directly into your design).
  • (B) Here you can customise the colour of the Next button.
  • (C) Here you have the option to have an image to the Bridge screen.
  • (D) Or upload a video from your device or using a video URL. Learn more on how to get a video URL here.
  • (E) Here you upload or remove an image. (We highly recommend having an image uploaded.)
  • (G) Alter the colour of the text which will sit above the imagery. 
  • (H) Alter the colour of the background (This colour will only be seen if there is no image in step (C)).
  • (I) You can delete the screen here.


Step 4: Set up your Result (Optional)

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  • Results refer to what will be shown to your users at the end of your Poll.
  • (1) Here you can give your outcome a title
  • (2) Here you can bring your result to life with an image or gif or (7) toggle the result image off here.
  • (3) The description allows you to add context to your result by entering text. 
  • (4) Alter the colour and copy of the share button.
  • (5) Change the outline colour and text of the view answers button.

Note: If you don't want to show answers, you can toggle this off under the Options tab.

  • (6) Here you can decide whether or not this result should allow users to enter a competition.

Tip: In order to have a result lead to a data capture, you will need to first set this up. 

    • (8) Scroll down, click on the plus icon to add a button and to drive traffic to a particular website or to a specific card. 

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    • Click the plus icon to add a button. 
    • (A) Insert your URL.
    • (B) Add the call-to-action for the button.
    • (C) Customise the button colour.

    Step 5: Set up your Data capture (Optional) 

    Whilst adding a competition to your Poll is recommended to collect data, it is not always required and can be used purely as an engagement piece. 



    Step 6: Publish your card

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    Once you've completed all of these steps, played around with your card and are happy with all the aspects of your card, it's time to get your card live!

      • (1) Publish your card manually and instantly for the world to see. 
      • (2) Schedule your card to be published and unpublished at set dates and times. 
      • (3) Click on ... to Preview and interact with the card on the front end from a user's perspective before publishing it. See how to test your card here.

      Note: All competition entries will be recorded and will impact the card analytics.


      "Go live" checklist

      Ready to go live with your Poll? We recommend reviewing the following list before launching and double-checking if you have:

      • All images uploaded are the correct dimensions. Export image files in 2x to ensure none of the images appear pixelated.
      • Added all your poll questions (including imagery where possible).
      • All your result screens are set up with imagery and copy.
      • If you are using videos in the questions, ensure you have uploaded or copied and pasted the correct video/URL. You can play the video in the preview section to check if it is the correct video.
      • If you have added a Bridge screen, check if you have uploaded an image or a video with a description to explain the content.
      • If you have a competition and a data capture attached:
        • All your communications (Registration, Winner/s, Everybody Else) are fully set up and ready to send.
        • You have hyperlinked your T&C's to the opt-in-field, which is created in the data capture section of the settings tab.
        • Ensure your Prizes and the awarding rules are set up correctly. If you have Live prize awarding as your award, make sure you enable this feature, you can see how to do so here.
        • If you are using coupons, make sure the coupons created are set up correctly. Check the coupon limits are set, the copy for each screen is right and you have linked the appropriate coupons to your communications.

      Then you're ready to go live!


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      Additional options

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      What's the difference between a Poll and a Multi-poll card?

      These two cards are essentially the same. The only major difference is that the Multi-poll Card allows you to ask multiple poll questions as opposed to just one.

      Can I attach a competition to these cards?

      Yes, you can. Every card in the Komo platform allows you to add a competition in the form of a data capture to it. Click here to learn how to set up a competition.

      How do I view a user's response to my poll?

      If you have added a data capture to the poll, you'll be able to view your entries by clicking on the card's 'settings' and then 'entries'. For a more in-depth view of the entrant's responses simply download the .csv by clicking 'download as CSV' and opening the document in Excel or Numbers.

      Tip: With or without a data capture added to your card you can head to the analytics tab of any card to see a high-level overview of the responses to the various options on your card.


      Top tips

      • Add a cover image and imagery to your answers. This makes the poll look more appealing and not so text-heavy on the Hub.
      • Have the answers displayed in a grid layout so the images for each answer are larger and more visible.
      • If you create a Multi-poll, add a Bridge screen to promote a product or service. 
      • Turn on Data Capture to view users' responses to your poll. Here you will be able to view who voted for what.
      • Set up coupons for on-form registrations. Give out coupons for those who take part in the Poll in the communications section.
      • Ask interesting and fun questions! Spark debates, gather insights on things you are curious about e.g. Does pineapple belong on pizza?, What do you put on top of your Christmas tree? etc.


      One last note: 

      At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hub's to life. 

      If you ever have any questions about an upcoming activation, how you can best utilise Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at support@komo.tech


      We also love your feedback, so please let us know if this article helped you by selecting from the options below. 


      Louis Docherty 

      Head of Customer Success