All the tips and tricks to make your Hub work best for your Shopping Centre!
Komo offers a suite of digital products that revolutionise the traditional shopping experience, elevating the digital connection between shops and consumers and driving customers back into brick-and-mortar stores.
Here are our top tips for growing your customer base and encouraging repeat visitors to your shopping centre using the Komo platform.
- QR Codes
- Retailers are Key
- Offer Prizes
- Physical Activation Space
- SMS Communications
- Coupons & the FOMO Effect
Promotion, Promotion Promotion!
Regular promotion is critical to keeping your centre and retailers front of mind with your audience.
Physically: Utilise posters, floor and/or window decals, POS table talkers etc., to ensure your shoppers are aware of your Hub and that it is your centre's one-stop-shop for exclusive content, games and competitions.
Digitally: Share your Hub and its content across your socials, promote or boost posts highlighting the content you're adding to your Hub, and use user-generated content from your various Content Cards to drive new users to your Hub.
Utilise the reach of social media to link to your Hub from as many touchpoints as possible.
Tip: Replace any pre-existing links in your Instagram bio with your Hub link. You can add any current links to your Hub via Click Banners.
Distribute QR codes around your shopping centre to provide shoppers with an easier way to reach your Hub. Encourage retailers to place QR codes at your point of sale to increase their exposure.
Retailers are Key
The way your community responds to your Hub will be impacted by the uptake from your retailers. Make sure you get all of your retailers across the Hub, its purpose, how it will affect them, and encourage them to promote your Hub.
Tip: A good way to get your retailers on-side is to demonstrate how the product works and the value it will bring them. Consider hosting a Live Trivia for all of your retailers to get a better understanding of the Komo platform and Digital Coupons.
It's important to point out that prizes aren't required for many activations; however, the more value you can offer to your community, the higher engagement you are likely to see.
Work with your retail partners to elevate your Hub by offering promotional space as a value add or as a space for them to offer prizes/incentives. Your Hub is a business asset to drive traffic, engage and understand your audience, and that data is a benefit to your retail partners as well.
Physical Activation Space
Use physical space within your shopping centre to create IRL activations that connect with the digital strategy in your Hub.
We highly recommend utilising SMS communications to distribute prizes from your Hub. With SMS, prizes are sent directly to your shoppers and are more readily actioned.
Coupons & The FOMO Effect
Everyone loves a deal! Tap into the FOMO effect by phrasing your coupon promotion in a way that highlights scarcity, e.g. "We have 100 Hot Chips to give away! Once they're gone, they're gone, so get down early."
It is highly rare that a coupon program receives a 100% redemption rate. To increase your redemption rate, send the offer to way more people than you have coupons for. In the above examples, send the offer for 100 coupons to your full database to drive people in-centre and raise redemption rates.
One last note:
At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hub's to life.
If you ever have any questions about an upcoming activation, how you can best utilise Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at email@example.com!
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Head of Customer Success and Product Experience.