Watch to Win

Set probabilities and instantly reward users.

Contents:

• What is it?
• How do I build one?
• "Go live" checklist
• Terms & Conditions Template
• Card Design Guidelines
• How can I promote it?
• FAQ
• Top tips

 

What is it?

The Watch to Win is an interactive way to reveal instant prizes using videos.

 

See it in action

 

Watch it come to life:

Coming soon!

 

How do I build one?

• Step 1: Add a Watch to Win to your Hub
• Step 2: Add a Cover image
• Step 3: Set up your Gameplay screens
• Step 4: Set up Styling
• Step 5: Set up your Data capture
• Step 6: Publish your card

 

Step 1: Add a Watch to Win to your Hub

• Navigate to your Engagement Hub. 
• Once there click the Plus icon, from here select Games and then Watch to Win. 
• You will then see your new card has been added to your Hub.

 

Step 2: Add a Cover image

• Clicking on the Watch to Win will open the editing module.
• (1) Here you are able to set the title of your game.
• (2) Click here to add your cover image.
• (3) Set the Outer card shell colours (description and share bar).
• (4) You can add an author tag by displaying the brand or person who's responsible for the card content.
• (5) Add a description to the card.
• (6) Enable a call-to-action bar to the card.

Step 3: Set up your Gameplay screens

• Here is where you will set up all the screens which will be seen by your users. 
• (1) Here you will set up the screen and copy which will be seen by all your users after completing the data capture. 

• (2) Here you can edit the Processing screen.

• (3) Scrolling down, here is where you will set up your Prize screen(s).

• (3) Continued Once you have set up your prize and communications, you can close its modal to edit more settings regarding this prize.

• (4) Here you will set up the failure screen.

Step 4: Set up Styling

• The styling refers to everything your user will see whilst engaging in the game. 
• (1) Edit the header bar setting here.
• (2) Give your game a title or (5) toggle this off here.
• (3) Here you will see a preview of your pre-game content set up in the previous steps.

• (4) Here you can change the color of the copy and call to action.
• (6) Update the color of the text and background.
• (7) Upload a background image here.
• (8) Here you can edit the Result screen styling.

Step 5: Set up your Data capture

Data capture is required for this card, this will be on by default but will require you to set up additional settings. 

Step 6: Publish your Card

Once you've completed all of these steps, played around with your card and are happy with all the aspects of your card, it's time to get your card live!

• Navigate to the Overview tab within the editing modal to check you have set up all aspects of the mechanic before you go live.
• (1) Publish your card manually and instantly for the world to see. 
• (2) Schedule your card to be published and unpublished at set dates and times. 

• (3) Click on ... to Preview and interact with the card on the front end from a user's perspective before publishing it. See how to test your card here.

"Go live" checklist

Ready to go live with your Watch to Win? We recommend reviewing the following list before launching and double-checking if you have:

• All images uploaded are the correct dimensions. Export image files in 2x to ensure none of the images appear pixelated.
• You have uploaded or copied and pasted the correct video/URL to your result screens. You can play the video in the preview section to check if it is the correct video.
• Images are uploaded on the result screen to bring the game to life!
• Hyperlinked your T&Cs to the opt-in-field, which is created in the data capture section of the settings tab.
• All your communications (Prize/s screen and Failure screen) are fully set up and ready to send.
• If you are using coupons, make sure the coupons created are set up correctly. Check the coupon limits are set, the copy for each screen is right and you have linked the appropriate coupons to your communications.
• Ensure you have set the probability for each result screen.
• Edit the Styling of the game to your branding.
• If you have multiple prize screens, ensure to give each an internal name to help you distinguish between the prizes in the analytics.

Then you're ready to go live!

 

Promotion:

FAQ:

How many prizes can I have? 

You can have as many prizes as you like. The only exception is that the probability of winning all prizes combined must not be greater than 100. 

Can I use videos?
Yes, you can. We do recommend using videos as this will create a better experience than using stilled images.

 

Top tips:

• We recommend creating videos for this particular card with paid actors for the best experience. E.g. have an AFL athlete kicking a ball and when users click on the CTA they can either see a goal as the winning screen and a behind as the failure screen.
• Include a bit of information in your cover image. Mention what prize/s can be won. This will get users to engage more as they know the prize/s. You can add this information on the top of the card instead by using the Options button located at the bottom of the card and selecting Description.
• Set up your Data Capture form before diving into the Gameplay screens. This is so you know what sort of communications you will need to set up for your prize screen.
• Set up communications for prize winners in the Result screen section. After designing the Prize Result screen, on the left, you can set up SMS or Email communications. These communications will be sent out instantly when a user has won.
  
  • The communications tab in the Data capture section is an overview of all communications set up for the game.
• Set the probability of seeing a result screen accordingly. If you have thousands of prizes to give away, set the probability lower so you don't reach your prize limit too soon and drive more traffic to your Hub. If your game is active for a certain period of time, set the probability a bit higher to reach your prize limit.
• In the failure result screen description, direct your users back to your Hub where they can compete in other competitions and games!