Scratch and Win

Instantly reward users with prizes.

Contents

• What is it?
• How do I build one?
• "Go Live" Checklist
• Terms & Conditions Template
• Card Design Guidelines
• How can I promote it?
• FAQ
• Top Tips

What is it?

The Scratch and Win allows you to set probabilities and instantly reward users through a fun and engaging experience. 

 

See it in action

 

Watch it come to life:

Coming soon!

 

How do I build one?

• Step 1: Add a Scratch and Win to your Hub
• Step 2: Add a Cover image
• Step 3: Set up your Data Capture
• Step 4: Set up your Scratch screen
• Step 5: Set up your Result screens
• Step 6: Set Up Styling
• Step 7: Publish your card

 

Step 1: Add a Scratch and Win to your Hub

• Navigate to your Engagement Hub. 
• Once there click the Plus icon, from here select Games and then Scratch and Win. 
• You will then see your new card has been added to your Hub.

 

Step 2: Add a Cover image

• Clicking on the Scratch and Win will open the editing module. 
• (1) This is where you can upload a cover image.
• (2) Here you can edit the color and copy of the call-to-action bar or (7) toggle this off here.
• (3) Set the outer card shell colours (description and share bar).
• (4) You can add an author tag by displaying the brand or person who's responsible for the card content.
• (5) Add a description to the card.
• (6) Here you can enable a title.

 

Step 3: Set up your Data capture

Data capture is required for this card, this will be on by default but will require you to set up additional settings. 

 

Step 4: Set up your Scratch screen

• (1) Here you will be able to upload the image that your users will need to scratch to reveal a result. 
• (2) Here you can give more context to your users with a description.
• (3) Set the percentage of how much the screen needs to be scratched off to reveal the user's result. 
• (4) Style the gameplay experience here.

 

Step 5: Set up your Result screens

• Click on the Results tab.
• (1) Here is where you will add a prize result.

• (1) Continued Once you have set up your prize and communications you can close its model to edit more settings regarding this prize.

• (2) Here you will set up the failure/fallback screen 

 

Step 6: Set up your Styling

• The styling refers to everything your user will see whilst engaging in the game. 

• (1) Here you will see a preview of your pre-game content set up in the previous steps.

• (2) Here you can change the color of the copy and call to action or (3) disable the button here.
• (4) Enable the play again button or disable the back to Hub call to action.

 

Step 7: Publish your Card

Once you've completed all of these steps, played around with your card and are happy with all the aspects of your card, it's time to get your card live!

• (1) Publish your card manually and instantly for the world to see. 
• (2) Schedule your card to be published and unpublished at set dates and times. 

• (3) Click on ... to Preview and interact with the card on the front end from a user's perspective before publishing it. See how to test your card here.

 

"Go Live" Checklist

Ready to go live with your Scratch and Win? We recommend reviewing the following list before launching and double-checking if you have:

• All images uploaded to each screen are the correct dimensions. Export image files in 2x to ensure none of the images appear pixelated.
• Hyperlinked your T&Cs to the opt-in-field, which is created in the data capture section of the settings tab.
• All your communications (Prize/s screen and Failure screen) are fully set up and ready to send.
• If you are using coupons, make sure the coupons created are set up correctly. Check the coupon limits are set, the copy for each screen is right and you have linked the appropriate coupons to your communications.
• Ensure you have set the probability for each result screen.
• Edit the Styling of the game to your branding.
• If you have multiple prize screens, ensure to give each an internal name to help you distinguish between the prizes in the analytics.

Then you're ready to go live!

 

Promotion:

 

FAQ:

How many prizes can I have? 

You can have as many prizes as you like. The only exception is that the probability of winning all prizes combined must not be greater than 100. 

 

Top Tips:

• Set the scratch percentage between 20%-40%. If it is set too high this means your audience will need to scratch most of the image in order for the game to end, they will see the result but may need to continue scratching for the game to end...
• Set the probability of seeing a result screen accordingly. If you have a couple of prizes to give away, set the probability lower so you don't reach your prize limit too soon and drive more traffic to your Hub. If your game is active for a certain period of time, set the probability a bit higher to reach your prize limit.
• Include a bit of information in your cover image. Mention what prize/s can be won. This will get users to engage more as they know the prize/s. You can add this information on the top of the card instead by using the Options button located at the bottom of the card and selecting Description.
• Set up communications for prize winners in the Result screen section. After designing the Prize Result screen, on the left, you can set up SMS or Email communications. These communications will be sent out instantly when a user has won.
  
  • The communications tab in the Data capture section is an overview of all communications set up for the game.
• Direct users back to the Hub in the Failure screen to compete in more competitions and games. Drive more traffic and engagement to your Hub.
• Creating a 'three-in-a-row' type of scratch game. You can create a screen where users need to find 3 of X items in a row to win to make it more interesting!