Treasure Hunt Card

Direct your audience to different touchpoints in a physical or digital space.

Contents

• What is it?
• How do I build one?
• "Go live" checklist
• Terms and conditions template
• Card design guidelines
• How can I promote it?
• FAQ
• Top tips

 

What is it?

The Treasure Hunt card allows you to create a digital scavenger hunt for your audience by providing clues or riddles to direct users to different touchpoints either in a physical space (e.g. a shopping center) or digitally (e.g. Facebook and Instagram pages).

Users will need to go to these touchpoints and to confirm they were there, they will need to enter a secret code or scan a QR code to mark the checkpoint as completed.

 

See it in action

How do I build one?

• Step 1: Add a Treasure Hunt card to your Hub
• Step 2: Add a Cover image
• Step 3: Set up your Data capture
• Step 4: Set up your Rules screen
• Step 5: Create your QR code Checkpoints
• Step 6: Create your Secret Code Checkpoints
• Step 7: Style the Gameplay
• Step 8: Create your Prizes and Communications
• Step 9: Publish your card

 

Step 1: Add a Treasure Hunt card to your Hub

• Navigate to your Engagement Hub. 
• Once there, click Add content, from here select Games, and then Treasure Hunt. 
• Provide an internal name for the card.
• You will then see your new card has been added to your Hub.

 

Step 2: Add a Cover image

• Clicking on the Treasure Hunt will open the editing module. 
• (1) By clicking here you can add a title to your Treasure Hunt card or (6) 
• (2) This is where you can upload a cover image.

• (3) Here you can edit the color and copy of the call-to-action bar or (7) you can disable the bar here.

• (4) You can add an author tag by displaying the brand sponsoring the competition.
• (5) Add a description to the card.

 

Step 3: Set up your Data capture

Data capture is required for this card, this will be on by default but will require you to set up additional settings. 

 

Step 4: Set up your Rules screen

• (1) Input the rules for the game are here.

• (2) Edit the rules header colors here.
• (3) Edit the rules' body colors here.

 

Step 5: Create your QR code Checkpoints

• (1) Click on the checkpoints list tab and then the + icon to add a checkpoint. 
• (2) Select the QR code type.
• (3) Give the checkpoint an internal name.
• (4) Add a title for the checkpoint.
• (5) Include instructions/directions to find the checkpoint in the description.
• (6) If you have points enabled, alter the number of points the checkpoint is worth then click on Save.

 

Step 6: Create your Secret Code Checkpoints

• (1) Click on the checkpoints list tab and then the + icon to add a checkpoint. 
• (2) Select the Secret text code type.
• (3) Give the checkpoint an internal name.
• (4) Add a title for the checkpoint.
• (5) Include instructions/directions to find the checkpoint in the description.
• (6) If you have points enabled, alter the number of points the checkpoint is worth.
• (7) Click on + Add to add any individual codes or use the drown-down arrow to add multiple codes then click on Save.

 

Step 7: Style the Gameplay

• (1) Upload a logo to the header.
• (2) You have the option to add a title.
• (3) Here you can include a description.
• (4) The game status allows you to open or close the game.

• (5) The game mode allows you to alter whether the checkpoints need to be completed in any order or in a sequence (ordered).
• (6) Here you can disable the points functionality.
• (7) If you have points enabled, edit the default number of points awarded per checkpoint.
• (8) Edit the rules screen here.

• (9) Here you can upload a map.

• (10) Edit the header settings here.

• (11) Update the checkpoint styling settings here.

Step 8: Create your Prizes and Communications

Set up the prizes and communications you wish to send for the Treasure Hunt card. Learn how to create your prizes and communications here.

 

Step 9: Publish your card

• (1) Head back to the Overview tab of your Treasure Hunt card.
• (2) Go over the Setup guide and ensure that you have configured all of the necessary elements of the Treasure Hunt. 

• (3) Publish your card manually and instantly for the world to see. 
• (4) Schedule your card to be published and unpublished at set dates and times. 

• (5) Click on ... to Preview or (6) use the visit single card to open the game and interact with the card as if from a front-end user perspective.

 

"Go live" checklist

Ready to go live with your Treasure Hunt? We recommend reviewing the following list before launching and double-checking if you have:

• All images uploaded are the correct dimensions. Refer to our Design Guidelines which outline all recommended sizes.
• If you are using QR codes, ensure you have these downloaded to print and display at your location/s.
• If you are using Secret codes, ensure all the code words are correct and connected to each checkpoint.
• Your instructions to find each checkpoint are clear and specifies where to go to complete the checkpoint.
• Hyperlinked your T&Cs to the opt-in-field, which is created in the data capture section of the settings tab if you have a competition attached.
• All your communications (Registration, Winner/s, Everybody Else) are fully set up and ready to send.
• Your Prizes and the awarding rules are set up correctly. 
• If you are using coupons, make sure the coupons created are set up correctly. Check the coupon limits are set, the copy for each screen is right and you have linked the appropriate coupons to your communications.

Then you're ready to go live!

 

Promotion

 

FAQ

Can I have both a QR code and a Secret code on the Treasure Hunt?
Yes, you can have a mixture of both types as your checkpoints.

 

Do I need UTM parameters on the QR codes?

UTM parameters allow you to track where the majority of your audience is coming from.

However, as the QR code is connected to the Treasure Hunt as a checkpoint, the number of checkpoints completed will give you a good indication of which areas were visited the most.

 

Is it required to have points enabled for the Treasure Hunt?

No, the points functionality is optional. You can award standard points for each checkpoint and have either limited time or harder-to-find checkpoints worth more and award prizes to users based on the number of points received.

To disable this feature, see Step 7(6).

 

Can I connect a prize to each checkpoint?

Yes, you can! Under the Prizes tab, you can set a rule to award to all users who completed X checkpoint and create a communication to send with a coupon or steps on how to claim their prize.

 

Top tips

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