Direct your audience to different touchpoints in a physical or digital space.
Contents
- What is it?
- How do I build one?
- "Go live" checklist
- Terms and conditions template
- Card design guidelines
- How can I promote it?
- FAQ
- Top tips
What is it?
The Treasure Hunt allows you to create a digital scavenger hunt for your audience by providing clues or riddles to direct users to different touchpoints either in a physical space (e.g. a shopping center) or digitally (e.g. Facebook and Instagram pages).
Users will need to go to these touchpoints and to confirm they were there, they will need to enter a secret code or scan a QR code to mark the checkpoint as completed.
See it in action
How do I build one?
- Step 1: Add a Treasure Hunt to your Hub
- Step 2: Add a Cover image
- Step 3: Set up your Data capture
- Step 4: Set up your Rules screen
- Step 5: Create your QR code Checkpoints
- Step 6: Create your Secret Code Checkpoints
- Step 7: Style the Gameplay
- Step 8: Create your Prizes and Communications
- Step 9: Publish your card
Step 1: Add a Treasure Hunt to your Hub
- Navigate to your Engagement Hub.
- Once there click the Plus icon, from here select Games and then Treasure Hunt.
- Give the card an Internal Name and then click Add.
- You will then see your new card has been added to your Hub.
Step 2: Add a Cover image
- Clicking on the Treasure Hunt will open the editing module.
- (1) Click cover to open the Cover editor.
- (2) This is where you can upload a cover image.
- (3) Here you can edit the color and copy of the call-to-action bar or (7) you can disable the bar here.
- (4) Set the outer cover colors (description and share bar).
- (5) You can add an author tag by displaying the brand sponsoring the competition.
- (6) Add a description to the card.
- (7) By clicking here you can add a title to your Treasure Hunt card.
- (8) Here you can choose to toggle on or off the CTA button.
Step 3: Set up your Data capture
Data capture is required for this card, this will be on by default but will require you to set up additional settings.
Step 4: Set up your Rules screen
- (1) Click on the Rules screen tab.
- (2) Input the rules for the game here.
Tip: Share details on how to play and win prizes (if applicable) e.g. Find all the checkpoints for your chance to win X!
- (3) Edit the rules header colors here.
- (4) Edit the rules body colors here.
Step 5: Create your QR code Checkpoints
- (1) Click on the Checkpoints tab.
- (2) Click on the Checkpoints list tab and then the + icon to add a checkpoint.
- (3) Select the QR code type.
- (4) Give the checkpoint an internal name.
- (5) Add a title for the checkpoint.
- (6) Include instructions/directions to find the checkpoint in the description.
- (7) If you have points enabled, alter the number of points the checkpoint is worth or (8) you can disable the points in the settings.
- After clicking save, you will see additional checkpoint settings.
- (A) Using the hamburger menu, drag the checkpoint to reorder.
- (B) Click on the QR code icon to download the QR code.
- (C) Copy the checkpoint URL.
- (D) Edit the colors for the specific checkpoint or alternatively, (G) set default colors here to apply to all checkpoints created.
- (E) Here you can edit the checkpoint.
-
- (a) Upload an image for the checkpoint.
- (b) Update the title of the checkpoint.
- (c) Update the description of the checkpoint.
- (d) Here you can include additional information about the checkpoint.
- (e) Here you can download the QR code.
- (f) Scrolling down, you can include additional information on the footer.
- (g) Edit the internal name of the checkpoint.
- (h) Here you can copy the link to the checkpoint.
- (i) Edit the number of points for the checkpoint.
- (j) Preview the different statuses for the checkpoint.
- (k) Here you can update the the drawer header and body colors.
- (l) Customise and add UTM parameters to the QR code.
- (F) You can delete and clone the checkpoint here.
- (8) Click Save.
Step 6: Create your Secret Code Checkpoints
- (1) Click on the checkpoints list tab and then the + icon to add a checkpoint.
- (2) Select the Secret text code type.
- (3) Give the checkpoint an internal name.
- (4) Add a title for the checkpoint.
- (5) Include instructions/directions to find the checkpoint in the description.
- (6) If you have points enabled, alter the number of points the checkpoint is worth or (8) you can disable the points in the settings.
- (7) Click on + Add to add any individual codes or use the drown-down arrow to add multiple codes.
- After clicking save, you will see additional checkpoint settings.
- (A) Using the hamburger menu, drag the checkpoint to reorder.
- (B) Copy the checkpoint URL.
- (C) Edit the colors for the specific checkpoint or (F) you can set default colors here to apply to all checkpoints created.
- (D) Here you can edit the checkpoint.
-
- (a) Upload an image for the checkpoint.
- (b) Update the title of the checkpoint.
- (c) Update the description of the checkpoint.
- (d) Here you can include additional information about the checkpoint.
- (e) Click here to edit and update the secret codes.
- (f) Edit the color and copy of the call-to-action.
- (g) You can include additional information on the footer.
- (h) Edit the internal name of the checkpoint.
- (i) Here you can copy the link to the checkpoint.
- (j) Edit the number of points for the checkpoint.
- (k) Here you can edit the secret code for the checkpoint.
- (l) Preview the different statuses for the checkpoint.
- (m) Here you can update the the drawer header and body colors.
- (E) You can delete and clone the checkpoint here.
Step 7: Style the Gameplay
- (1) Upload a logo to the header.
- (2) Upload a cover image for the checkpoints.
- (3) You have the option to add a title.
- (4) Here you can include a description.
- (5) The game status allows you to open or close the game.
Note: You can build the checkpoints and have the game closed but publish the card to get the audience to register to play earlier.
- (6) The game mode allows you to alter whether the checkpoints need to be completed in any order or in a sequence (ordered).
- (7) Here you can disable the points functionality.
- (8) If you have points enabled, edit the default number of points awarded per checkpoint.
- (9) Here you can preview the experience for when a user completes all checkpoints and add a completion banner or message.
- (A) Click here to enter a completion banner or message.
- (a) Here you can edit text and alignment settings for the completion content.
- (b) Click here to insert a completion banner image or horizontal divider.
Note: We recommend uploading a completion banner that congratulates participants on finishing all checkpoints as well as detailing next steps (such as prizing process), rather than a plain text-based message. Images are much more captivating and offer greater engagement than text alone. - (c) Here you can add text and preview your banner image once uploaded.
- (10) Edit the rules screen here.
- (11) Here you can upload a map.
Note: If you are directing users around a physical location, mark the areas to outline where the checkpoints are to help users navigate through the game.
If you are running a digital scavenger hunt, you can move on to the next step.
- (A) Here you can upload an image of the map.
- (B) You can disable scaling the map to the screen.
- (C) Edit the drawer header and body colors here.
- (12) Edit the header settings here.
- (A) You can disable the header logo here.
- (B) Disable the cover image above the checkpoints.
- (C) Toggle off the title and (D) description.
- (E) Edit the header colors here.
- (F) Alter the progress bar colors.
Note: The default green color is visible when checkpoints are completed. - (G) Here you can edit the action button colors for the rules and maps icon.
- (13) Update the checkpoint styling settings here.
- (A) Update the background color of the checkpoint list.
- (B) Set the filter colors for when users switch between the remaining and completed tabs.
- (C) Edit the background and text color of the checkpoints.
- (D) Edit the default image colors here.
- (E) If you have points enabled, edit the score background and text color here.
- (F) Edit the drawer header and (G) body colors here.
Step 8: Create your Prizes and Communications
Set up the prizes and communications you wish to send for the Treasure Hunt card. Learn how to create your prizes and communications here.
Step 9: Publish your card
Once you've completed all of these steps, played around with your card and are happy with all the aspects of your card, it's time to get your card live!
- (1) Publish your card manually and instantly for the world to see.
- (2) Schedule your card to be published and unpublished at set dates and times.
- (3) Click on ... to Preview and interact with the card on the front end from a user's perspective before publishing it. See how to test your card here.
Note: All competition entries will be recorded and will impact the card analytics.
"Go live" checklist
Ready to go live with your Treasure Hunt? We recommend reviewing the following list before launching and double-checking if you have:
- All images uploaded are the correct dimensions. Refer to our Design Guidelines which outline all recommended sizes.
- If you are using QR codes, ensure you have these downloaded to print and display at your location/s.
- If you are using Secret codes, ensure all the code words are correct and connected to each checkpoint.
- Your instructions to find each checkpoint are clear and specifies where to go to complete the checkpoint.
- Hyperlinked your T&Cs to the opt-in-field, which is created in the data capture section of the settings tab if you have a competition attached.
- All your communications (Registration, Winner/s, Everybody Else) are fully set up and ready to send.
- Your Prizes and the awarding rules are set up correctly.
- If you are using coupons, make sure the coupons created are set up correctly. Check the coupon limits are set, the copy for each screen is right and you have linked the appropriate coupons to your communications.
Then you're ready to go live!
Promotion
FAQ
Can I have both a QR code and a Secret code on the Treasure Hunt?
Yes, you can have a mixture of both types as your checkpoints.
Do I need UTM parameters on the QR codes?
UTM parameters allow you to track where the majority of your audience is coming from.
However, as the QR code is connected to the Treasure Hunt as a checkpoint, the number of checkpoints completed will give you a good indication of which areas were visited the most.
Is it required to have points enabled for the Treasure Hunt?
No, the points functionality is optional. You can award standard points for each checkpoint and have either limited time or harder-to-find checkpoints worth more and award prizes to users based on the number of points received.
To disable this feature, see Step 7(7).
Can I connect a prize to each checkpoint?
Yes, you can! Under the Prizes tab, you can set a rule to award to all users who completed X checkpoint and create a communication to send with a coupon or steps on how to claim their prize.
Top tips
COMING SOON
One last note:
At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hubs to life.
If you ever have any questions about an upcoming activation, how you can best utilize Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at support@komo.tech
We also love your feedback, so please let us know if this article helped you by selecting from the options below.
Louis Docherty
Head of Customer Success