Promoting your Engagement Hub

Top tips for driving traffic to your Hub.

Proper promotion of your Engagement Hub is critical to its success. We recommend using a mix of traditional and digital marketing strategies to promote your Hub, always keeping your target audience in mind.

Before you share your Hub or competitions, we recommend setting up your Hub SEO/SEM and card sharing settings.

 

Contents:

• In-Venue Promotion
• Digital Promotion
• Tips and Tricks

 

In-Venue Promotion:

Take advantage of foot traffic by advertising your Hub as many places as possible in-venue. 

Posters

Use posters in areas of heavy foot traffic, points of sale and toilets to maximise their effectiveness. Designing with vibrant colours and strong fonts can help draw the customers attention. Be sure to also include a QR code so patrons can quickly scan and access your Hub. 

Sample promotional poster

Digital screens

Large, in-venue screens are also a great digital medium to promote your Engagement Hub. 

Pro Tip: Include animations to capture customers attention!

Train staff on how to promote the Hub

Face-to-face selling is an excellent opportunity to personalise the promotional experience for the customer.  Train your staff on what the Hub is and its purpose to make it easier for them to showcase it. We recommend providing them with a "cheat sheet'" on how to sell the experience to customers!

 

 

                Check out how Clubs NSW created a video to assist in training staff

 

Digital Promotion

In addition to in-venue promotion, we highly recommend using digital channels to drive traffic to your Engagement Hub. Below are a few methods on how this can be achieved:

Social media

Post regularly to social media about the Engagement Hub and its competitions. Use CTA's and focus on the available prizes to effectively drive people to your Hub.

Many of our Content Cards encourage user-generated content, which can be great content to repurpose for your socials. Popular UGC cards include Poll results, Meme Generator, and 20 Words or Less entries. 

In the case of bigger campaigns, you can also use influencer marketing to drive people to your Engagement Hub.  For a great example of this in action, check out the promo videos from Williams Racing below and The Budget Rental Roosters Hub:

 

                                       Williams Racing Engagement Hub Promotion

 

Budget Rental - Search for The Roosters Biggest Fan

Paid ad campaigns

Most social media channels reward paid advertising, so don't be afraid to boost posts and set up Hub-specific ad campaigns to drive traffic.

For best practice, ensure your graphics highlight the prizes you have on offer and have clear CTAs.

 

                                             The Cheesecake Shop Dark Ad

 

Stories

Utilise Instagram and Facebook Stories to remind your community about your Engagement Hub. For maximum effectiveness, add a link into the story that drives traffic to your Hub. 

 

EDMs

Include your Hub, its content, and its unique features in your EDMs.  Newsletters are often overlooked, but have seen great success for many of our partners! 

You can break down your database even further into people who have already engaged with your Hub's content, by clicking on Data capture in the Editor and then Export. This will download a .csv file of the user's emails which you can then use to retarget with EDMs.

 

Tips and Tricks

Below are a few additional tips and tricks you can use to improve the promotion of your Engagement Hub:

Click Banners:

If there are specific cards or competitions you would like to promote, you can use the Scroll to card feature within Click Banner Content Cards. When added, users who click on the Banner card will be quickly redirected to the linked card/competition. This is a great navigation tool if you have a lot of content on your Engagement Hub. 

Use result screens:

Add result screens to your Checklist, Poll, Quiz and Personality Quiz cards for additional promotion. By getting creative and making highly shareable outcomes, not only do you improve the overall user experience, but you also increase the likelihood of the user sharing your content with their friends and family.