Promoting your Engagement Hub

Find tips for sharing your Engagement Hub with your audience!

Proper promotion of your Engagement Hub is critical to its success. The Komo Platform supports omnichannel distribution, enabling you to share your Hub using a mix of traditional, digital and experiential marketing strategies.

Omnichannel promotion is what will allow you to capture critical customer engagement statistics and rich zero and first-party data. We recommend utilising all the channels available to your brand, and always keeping your target audience in mind. 

Note: It's also important to remember that we've designed the Komo Platform to house the most unique and engaging concepts on the market - So make sure you give it the limelight by using it as stand-alone content when promoting. 

Tip: Before you share your Hub or competitions, we recommend setting up your Hub SEO/SEM and card-sharing settings.

Contents:

Digital Promotion 

Using your digital channels is one of the simplest but most effective ways to promote your Hub! Below are some of the ways you could consider sharing your content digitally: 

Social Media

Promotion using social media works in a two-way loop on the Komo Platform. You can embed your social content directly on your Hub AND share your Hub by promoting it via your social channels. 

Here's an example of how San Churro share their social content directly via their Hub. 

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And another example of how San Churro share their Hub, La Churro Casa, by housing the URL in the bio of their Instagram! 

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Post regularly to social media about the Engagement Hub and its competitions. Use CTA's and focus on the available prizes to effectively drive people to your Hub.

In the case of bigger campaigns, you can also use influencer marketing to drive people to your Engagement Hub.  For a great example of this in action, check out the promo videos from Williams Racing below and The Budget Rental Roosters Hub:

 

Williams Racing Engagement Hub Promotion

 

Budget Rental - Search for The Roosters Biggest Fan

 

Web Embeds

Embedding your Hub content across your other digital touchpoints, such as your website, is an excellent way to encourage engagement with your Hub - Remember, be where your customer is! 

Configuring an embed is super simple. Just follow the steps in this Knowledge Base article

Check out how the Williams Racing F1 Team use embeds to promote their Hub content via their website! 

Card URLs vs. Hub URLs

Sharing your Hub URL across your digital channels is another excellent tactic. Write about your latest game or competition, create a graphic to represent it (don't forget to show off any prizes involved!) and share the URL direct to your Hub. 

But did you know you can also share a URL that will take users to your Hub and scroll directly to a specific card or piece of content? Finding this URL is super simple. Just find the card you wish to share on the portal, click the 3 dots in the top right of the card and select share. From there, just copy your URL and you're good to go! 

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Stories 

Utilise Instagram and Facebook Stories to remind your community about your Engagement Hub. For maximum effectiveness, add a link to the story that drives traffic to your Hub. 

Check out how the Central Coast Mariners used their Instagram stories to promote their Mcdonald's Man of the Match Voting Card! 

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EDMs

Include your Hub, its content, and its unique features in your EDMs.  Newsletters are often overlooked, but have seen great success for many of our partners! 

You can break down your database even further into people who have already engaged with your Hub's content, by clicking on Data Capture in the Editor and then Export. This will download a .csv file of the user's emails which you can then use to retarget with EDMs.

Check out how the Williams Racing F1 team included their Hub content in the EDM to drive traffic to their competition! 

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Paid Ads

Most social media channels reward paid advertising, so don't be afraid to boost posts and set up Hub-specific ad campaigns to drive traffic.

For best practice, ensure your graphics highlight the prizes you have on offer and have clear CTAs.

Check out how the Cheesecake Shop used paid advertising to promote their Christmas Scratch & Win! 

Cheesecake ad

Shareable Outcomes & UGC

Many of our Content Cards encourage user-generated content, which can be great content to repurpose for your socials. Popular UGC cards include the Picker mechanic, Poll results, Meme Generator, and 20 Words or Less entries. 

Check out how Football Australia used the Picker Card to invite users to create their ultimate Socceroos Team of the Century, which led to 2,300+ social shares and debate across social channels! You can read a case study on this campaign here

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In-Venue Promotion 

Whether in a shopping centre, retail store, or at a sports game or conference, taking advantage of in-person interaction is another great way to promote your Hub. Take advantage of foot traffic by advertising your Hub in-venue in as many places as possible. Always remember - be where your customer is! 

Posters

Use posters in areas of heavy foot traffic, points of sale and toilets to maximise their effectiveness. Designing with vibrant colours and strong fonts can help draw the customer's attention. Be sure to also include a QR code so patrons can quickly scan and access your Hub. 

Check out a few examples below of how Komo customers have used posters to promote their hub in-store or in-venue! 

BodyScience Poster Promo

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The Good Foundation Poster Promo

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Pacific Square Poster Promo

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Big Screen Integration

Large, in-venue screens are also a great digital medium to promote your Engagement Hub. 

Pro Tip: Include animations to capture customers attention!

See how a selection of Komo customers use the big screen to promote their hubs in-venue at events and sports games! 

 

Central Coast Mariners

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Hoyts Cinema Oscar Party

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Live Data Feeds

Our Live Data screens are another great way to promote and share your Hub content in-venue. Beyond just promoting your Hub (as above), Live Data Feeds allow you to pull data from your content and display this on the big screen. For example, perhaps you are running a Live Predictor at a sports game, asking fans to predict game outcomes. Using Live Data Feeds, you can design a fully-branded screen that displays fan predictions on the big screen for all to see.

This is a great way to promote your Hub and make your consumers feel a part of the action! 

Check out how B&T used Live Data Feeds at their 2022 Awards Night to share the leaderboard from their Live Trivia on a fully customised and branded screen.

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Broadcast/ Virtual Event Promotion 

If available to you, a live broadcast is another excellent way to promote your hub and collect live consumer insights and first-party data! And we're not just talking about a television broadcast - Perhaps you're hosting a virtual event, webinar, LinkedIn live... Your Hub can be shared digitally and engaged with live via a broadcast of any kind! 

QR Codes

The simplest way to share your Hub via a broadcast is to invite viewers to scan a QR code to access your Hub. As mentioned in the section on Digital Promotion, you can share QR codes (or URLs) for either your entire Hub OR specific content. This is great if you want to direct viewers of your broadcast to a specific game or competition! 

Check out how Fox Sports used a QR code during their live broadcast AND at a live cricket match to promote their hub!

 

Check out how Foxtel Rewards used a QR code to drive traffic to their hub via a TVC!

Live Data Feeds

Our Live Data screens are another great way to promote and share your Hub content via a broadcast or during a virtual event. You can even set up a sequence of screens to share a QR code (for access), followed by a data feed that shares outcomes from the content you're sharing! 

For example, perhaps you're running a poll at the end of your broadcast or virtual event to collect insights on the quality of your engagement. Your first data screen could display the QR code for viewers to access the Poll card, and the following screens could pull the data from your Poll to display the answers to the audience! 

See how Luemo Workplace Wellbeing used Live Data Feeds at the Retail Drinks Conference in 2022 to display the results of their poll to attendees! 

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Experiential Promotion 

Whether you promote your activation on product packaging or on a beverage vendor cup in-venue, there’s a way to add a unique edge to your campaigns. 

Here are a few examples of how Komo customers have promoted their Hubs using experiential tactics! 

Efex QR Codes on Chuppa Chups

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Gage Roads Brewing Co. QR Codes on beverage vendor cups at the AFL

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Tips & Tricks 

Below are a few additional tips and tricks you can use to improve the promotion of your Engagement Hub:

Click Banners:

If there are specific cards or competitions you would like to promote, you can use the Scroll to card feature within Click Banner Content Cards. When added, users who click on the Banner card will be quickly redirected to the linked card/competition. This is a great navigation tool if you have a lot of content on your Engagement Hub. 

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Tip: To make your Click Banner stand out even more turn it into a GIF.

Use result screens:

Add result screens to your Checklist, Poll, Quiz and Personality Quiz cards for additional promotion. By getting creative and making highly shareable outcomes, not only do you improve the overall user experience, but you also increase the likelihood of the user sharing your content with their friends and family.

Train staff on how to promote the Hub:

Face-to-face selling is an excellent opportunity to personalise the promotional experience for the customer.  Train your staff on what the Hub is and its purpose to make it easier for them to showcase it. We recommend providing them with a "cheat sheet'" on how to sell the experience to customers!

What to include in your staff cheat sheet:

  • The overall goals of the Hub and its benefits for the business.
  • Prizing details
  • What content is on your Engagement Hub.
  • A brief overview of the user experience.
  • Specific copy and phrasing staff should use to promote the Hub to patrons.

Check out how Clubs NSW created a video to assist in training staff!

 

One last note: 

At Komo, we pride ourselves on not only the results our clients achieve with us but the service they receive whilst bringing their Hub's to life. 

If you ever have any questions about an upcoming activation, how you can best utilise Komo to get the best possible outcome, or just a general query, please don't hesitate to reach out to your Customer Success Specialist or email us at support@komo.tech

 

We also love your feedback, so please let us know if this article helped you by selecting from the options below. 

 

Louis Docherty 

Head of Customer Success