Workspaces
Workspaces are isolated data boundaries within your company account that contain all your content, audience, and automations. They allow you to organize different brands, regions, or campaigns separately while maintaining centralized company-level management.What is a Workspace?
A Workspace is a complete environment that includes:- Sites & Content: All your engagement hubs, cards, and interactive experiences
- Audience Data: Contacts, properties, lists, and segmentation
- Communications: Marketing emails, SMS, and transactional messages
- Automations: Workflows, triggers, and integrations
- Analytics: Performance data and insights
- Settings: Configuration specific to that workspace
Key Benefits
Multi-Brand Management
- Separate workspaces for different brands or business units
- Independent branding, domains, and customer experiences
- Isolated data and analytics per brand
Regional Isolation
- Comply with data residency requirements
- Localized content and communication preferences
- Region-specific campaigns and automations
Campaign Separation
- Organize by campaign type or duration
- Separate test environments from production
- Clear performance tracking per initiative
Team Access Control
- Assign team members to specific workspaces
- Role-based permissions at workspace level
- Collaborative management while maintaining boundaries
Workspace Architecture
Getting Started with Workspaces
Creating a New Workspace
- Navigate to Company Settings in your admin panel
- Select “Create Workspace” and choose your configuration
- Configure basic settings including name, region, and team access
- Set up your first site within the new workspace
Best Practices
- Use clear naming conventions (e.g., “BrandName - Region - Environment”)
- Plan your data architecture before creating multiple workspaces
- Consider compliance requirements for data residency and privacy
- Set up team access appropriately for each workspace
Common Workspace Strategies
By Brand:- Main Brand Workspace
- Sub-brand A Workspace
- Sub-brand B Workspace
- North America Workspace
- Europe Workspace
- Asia-Pacific Workspace
- Production Workspace
- Staging/Test Workspace
- Development Workspace
Managing Multiple Workspaces
Switching Between Workspaces
- Use the workspace switcher in the main navigation
- Bookmarks and URLs are workspace-specific
- Recent activity shows across all your accessible workspaces
Data Sharing
- No automatic data sharing between workspaces
- Manual exports/imports available for specific data types
- API access for custom integration between workspaces
Billing & Usage
- Billing is calculated at the company level across all workspaces
- Usage metrics available per workspace and in aggregate
- Cost allocation reporting available for enterprise accounts
Next Steps
Once you understand workspaces, explore what you can build within them:- Sites & Engagement Hubs - Create your digital experiences
- Cards & Interactive Content - Build engaging content
- Audience Management - Organize your customers
- Communications - Reach your audience
