Workflow Actions

Actions are the building blocks of your workflows - they define what happens after your trigger fires. Chain actions together to create powerful automations that save time and deliver personalized experiences.

How Actions Work

Actions are executed in sequence, with each action receiving data from previous steps. Use connection paths to handle success and failure scenarios.

Trigger: Data Captured
├── Action 1: Contact Filter (validates data)
│   ├── Success Path → Action 2: Send Email
│   └── Failure Path → Action 3: Add to "Incomplete Data" list

Quick Action Finder

I Want To…	Use This Action	Category
Send an email	`ContactEmailSend`	Contact
Update user profile	`ContactUpdate`	Contact
Add to email list	`ContactAddToList`	Contact
Award loyalty points	`LoyaltyAwardPoints`	Loyalty
Send to CRM	`SalesforceCreateObject`	Integration
Add conditions	`ContactFilter` or `Decision`	Utility
Send a gift card	`LocalCardSendCardFromTemplate`	Cards and Coupons
Issue a campaign gift	`LocalCardGenerateCampaignGift`	Cards and Coupons
Send webhook	`HttpRequest`	Utility

Contact Actions

Manage contact data, communications, and list memberships.

Data Management

Action	Purpose	Required Data	Example Use
ContactUpdate	Modify contact properties	Field names and values	Update preferences, scores, tags
ContactFilter	Apply conditional logic	Filter conditions	Route users based on properties
ContactAddToList	Add contact to list	List name	Segment users for campaigns
ContactRemoveFromList	Remove from list	List name	Unsubscribe or re-segment

Communications

Action	Purpose	Required Data	Example Use
ContactEmailSend	Send personalized email	Email template, recipient	Welcome emails, notifications
ContactSmsSend	Send SMS message	Phone number, message	Urgent alerts, mobile campaigns

Rewards & Recognition

Action	Purpose	Required Data	Example Use
ContactCouponIssue	Issue one or more coupons	Coupon offer, quantity (optional)	Reward completions, bulk incentives
AssignContactAchievement	Award achievement badge	Achievement type	Recognize milestones, gamify
ContactVaultCardIssue	Issue digital wallet card	Card template	Membership cards, tickets

ContactCouponIssue Configuration

The ContactCouponIssue action supports issuing multiple coupons in a single workflow step.

Setting	Description	Default
Coupon Offer	The coupon offer to issue from	Required
Quantity	Number of coupons to issue (supports variables)	1
Contact Limit	Maximum coupons per contact from this offer	No limit
Allow Partial Award	If enabled, issues available coupons when quantity exceeds remaining limit	Disabled

Output Variables: When issuing a single coupon:

coupon_id - The issued coupon ID
coupon_link - Direct link to the coupon
coupon_code - The coupon barcode/code

When issuing multiple coupons:

coupon_id - JSON array of coupon IDs
coupon_link - JSON array of coupon links
coupon_code - JSON array of coupon codes
coupon_count - Total number of coupons issued

Output Paths:

Success - Coupons issued successfully
OfferLimitsExceeded - Contact or offer limits prevent issuing
OfferExpired - Coupon offer is no longer active

Example: Issue Multiple Coupons

Trigger: Competition.EntrySubmitted
├── ContactCouponIssue:
│   ├── Offer: "10% Discount"
│   ├── Quantity: 3
│   ├── Contact Limit: 5
│   ├── Allow Partial Award: true
│   ├── Success Path → ContactEmailSend (include coupon_count in message)
│   └── OfferLimitsExceeded Path → ContactEmailSend (limit notification)

Specialized Integrations

Action	Purpose	Required Data	Example Use
ContactThuziCheckIn	Thuzi platform check-in	Event details	Event attendance tracking

LocalCard Gift Cards

Send digital gift cards to contacts through the LocalCard integration. Requires a LocalCard connected app to be configured in your workspace settings.

Action	Purpose	Required Data	Example Use
LocalCardSendCardFromTemplate	Send a gift card from a template	Card template ID, card value	Reward winners, incentivize participation
LocalCardGenerateCampaignGift	Issue a gift from an existing campaign	Campaign ID, gift value	Bulk gift distribution, promotional campaigns

LocalCardSendCardFromTemplate configuration:

Field	Description	Required
Card template ID	The LocalCard card template to use	Yes
Card value	Dollar value of the gift card (supports dynamic values)	Yes
Delivery method	How the card is delivered: `Email`, `Sms`, or `Link` (default: Email)	No
Recipient message	Personalized message for the recipient (supports dynamic values)	No
Communication message	Notification message sent with the card	No
Deliver at	Schedule delivery for a future date/time	No

LocalCardGenerateCampaignGift configuration:

Field	Description	Required
Campaign ID	The LocalCard campaign to issue from	Yes
Gift value	Dollar value of the gift (supports dynamic values)	Yes
Delivery method	How the gift is delivered: `Email`, `Sms`, or `Link` (default: Link)	No
Recipient message	Personalized message for the recipient (supports dynamic values)	No

Example: Gift card reward workflow

Trigger: Prize.Awarded
├── ContactFilter: Prize type = "Gift Card"
│   ├── Success: LocalCardSendCardFromTemplate
│   │   ├── Card template: "Reward Gift Card"
│   │   ├── Card value: $25
│   │   └── Delivery: Email
│   └── Failure: ContactEmailSend → "Standard prize notification"

Both LocalCard actions require a LocalCard connected app. Navigate to Settings → Connected Apps and connect your LocalCard account with your API key before using these actions.

Integration Actions

Connect with external platforms and services.

Salesforce CRM

Action	Purpose	Required Data	Example Use
SalesforceCreateObject	Create new CRM record	Object type, field mappings	Add leads, opportunities, contacts
SalesforceUpdateObject	Update existing record	Object ID, field updates	Update lead status, add notes
SalesforceGetObject	Retrieve CRM data	Object ID or search criteria	Validate existing records, get context

Example: Lead to CRM Flow

Trigger: Gameplay.DataCapturedQualified
├── SalesforceCreateObject: Create Lead
│   ├── Success: ContactUpdate → Tag "CRM Synced"
│   └── Failure: Add to "CRM Sync Failed" list
└── ContactEmailSend: Confirmation to sales team

Mailchimp Email Marketing

Action	Purpose	Required Data	Example Use
MailchimpUpsert	Add/update subscriber	Email, list ID	Sync contacts to email campaigns
MailchimpAddTags	Apply subscriber tags	Tag names	Segment for targeted campaigns
MailchimpRemoveTags	Remove subscriber tags	Tag names	Update segmentation
MailchimpUnsubscribe	Unsubscribe contact	Email address	Honor unsubscribe requests
MailchimpArchive	Archive subscriber	Email address	Clean inactive subscribers
MailchimpDelete	Permanently delete	Email address	GDPR compliance, data removal

Example: Email List Sync

Trigger: Contact.ListAdded ("Newsletter Subscribers")
├── MailchimpUpsert: Add to Mailchimp list
├── MailchimpAddTags: ["Komo User", "Newsletter"]
└── ContactUpdate: Mark "mailchimp_synced" = true

Braze Customer Engagement

Action	Purpose	Required Data	Example Use
BrazeTrackUser	Send user event to Braze	Event name, properties	Trigger Braze campaigns, analytics

Competition & Gameplay Actions

Actions specific to competitions, games, and user-generated content.

Action	Purpose	Required Data	Example Use
AssignBonusCompetitionEntries	Grant extra entries	Entry count	Reward engagement, boost participation
CompetitionEntryAddTags	Tag competition entries	Tag names	Categorize entries, track sources
CompetitionEntryRemoveTags	Remove entry tags	Tag names	Clean up categorization
GameplayFilter	Filter gameplay events	Filter conditions	Route based on scores, completion
AssignGameplayScore	Set custom scores	Score value, context	Custom scoring beyond default

Example: Engagement Bonus System

Trigger: Gameplay.Action (social share)
├── AssignBonusCompetitionEntries: +3 entries
├── CompetitionEntryAddTags: ["Social Sharer"]
└── LoyaltyAwardPoints: 50 points

Loyalty Actions

Manage loyalty programs, points, and tier memberships.

Action	Purpose	Required Data	Example Use
LoyaltyAwardPoints	Credit points to account	Points amount, reason	Reward actions, milestone bonuses
LoyaltyRedeemPoints	Deduct points for redemption	Points amount, redemption	Process point spending
LoyaltyAddToTier	Promote to higher tier	Tier name	Recognize high-value users
LoyaltyRemoveFromTier	Demote from tier	Tier name	Handle tier downgrades

Example: Tier Progression System

Trigger: Loyalty.PointsAwarded
├── ContactFilter: Total points >= 1000
│   ├── Success: LoyaltyAddToTier ("Gold")
│   └── ContactUpdate: Next tier progress
└── ContactEmailSend: Points confirmation

Utility & Flow Actions

Control workflow logic, timing, and external communication.

Flow Control

Action	Purpose	Required Data	Example Use
Decision	Branch workflow logic	Decision conditions	If/then logic, A/B routing
Split	Create parallel branches	Branch conditions	Run multiple actions simultaneously

External Communication

Action	Purpose	Required Data	Example Use
HttpRequest	Send HTTP request	URL, method, payload	Custom webhooks, API calls

Example: Custom Webhook Integration

Trigger: Prize.Awarded
├── HttpRequest: POST to fulfillment API
│   ├── Success: ContactUpdate → "fulfillment_requested"
│   └── Failure: Add to "Fulfillment Failed" list
└── ContactEmailSend: Winner notification

Action Best Practices

✅ Design for Success and Failure

Always handle both success and failure paths:

Action: SalesforceCreateObject
├── Success Path: 
│   ├── ContactUpdate: Tag "CRM Synced"
│   └── ContactEmailSend: Confirmation
└── Failure Path:
    ├── Add to "CRM Failed" list
    └── HttpRequest: Alert IT team

✅ Use Descriptive Names

Name your actions clearly for easy maintenance:

❌ ContactEmailSend: "Email Template 1"
✅ ContactEmailSend: "Welcome Email - New User Onboarding"

✅ Validate Data Before Actions

Use filters to ensure data quality:

Trigger: Data Captured
├── ContactFilter: Email format is valid
│   ├── Success: ContactEmailSend
│   └── Failure: Add to "Invalid Email" list

Chain related actions for efficiency:

New Member Workflow:
├── ContactUpdate: Set member_status = "active"
├── ContactAddToList: "Active Members"
├── LoyaltyAwardPoints: 100 welcome points
└── ContactEmailSend: Welcome package

Advanced Action Patterns

1. Progressive Data Collection

Build profiles over multiple interactions:

Trigger: Data Captured
├── ContactFilter: Profile completeness < 50%
│   ├── Success: ContactEmailSend ("Complete Your Profile")
│   └── ContactUpdate: profile_complete_date = now()

2. Smart List Management

Automatically manage list memberships:

Trigger: Loyalty.PointsAwarded
├── ContactFilter: Total points >= 500
│   ├── Success: 
│   │   ├── ContactAddToList: "VIP Members"
│   │   └── ContactRemoveFromList: "Standard Members"

3. Multi-Channel Notifications

Send notifications across multiple channels:

High-Value Prize Workflow:
├── Split: Create parallel branches
│   ├── Branch 1: ContactEmailSend (detailed email)
│   ├── Branch 2: ContactSmsSend (urgent SMS)
│   └── Branch 3: HttpRequest (Slack notification to team)

Troubleshooting Actions

Common Issues

Problem	Likely Cause	Solution
Action fails silently	Missing required data	Add data validation before action
Integration timeouts	External API is slow	Add error handling, increase timeout
Duplicate actions	Action runs multiple times	Check for duplicate triggers or loops
Wrong data passed	Previous action failed	Verify success/failure paths

Testing Actions

Test with real data - Use actual contact records and scenarios
Verify external integrations - Confirm data arrives in target systems
Check error handling - Intentionally break integrations to test failure paths
Monitor execution time - Ensure actions complete within reasonable timeframes

Performance Tips

Optimize Action Chains

Parallel processing - Use Split actions for independent operations
Early filtering - Place filters early to avoid unnecessary actions
Batch operations - Group similar actions when possible

External Integration Efficiency

Cache responses - Store API responses to avoid duplicate calls
Use webhooks - Let external systems push data instead of polling
Implement retries - Handle temporary failures with retry logic

What’s Next?

Monitoring guide → - Track action performance and troubleshoot issues
Workflow triggers → - Explore triggers to pair with these actions
Back to workflows guide → - Return to main workflows documentation

Need help implementing a specific action? Contact support at [email protected]

​Workflow Actions

​How Actions Work

​Quick Action Finder

​Contact Actions

​Data Management

​Communications

​Rewards & Recognition

​ContactCouponIssue Configuration

​Specialized Integrations

​LocalCard Gift Cards

​Integration Actions

​Salesforce CRM

​Mailchimp Email Marketing

​Braze Customer Engagement

​Competition & Gameplay Actions

​Loyalty Actions

​Utility & Flow Actions

​Flow Control

​External Communication

​Action Best Practices

​✅ Design for Success and Failure

​✅ Use Descriptive Names

​✅ Validate Data Before Actions

​✅ Group Related Actions

​Advanced Action Patterns

​1. Progressive Data Collection

​2. Smart List Management

​3. Multi-Channel Notifications

​Troubleshooting Actions

​Common Issues

​Testing Actions

​Performance Tips

​Optimize Action Chains

​External Integration Efficiency

​What’s Next?

Workflow Actions

How Actions Work

Quick Action Finder

Contact Actions

Data Management

Communications

Rewards & Recognition

ContactCouponIssue Configuration

Specialized Integrations

LocalCard Gift Cards

Integration Actions

Salesforce CRM

Mailchimp Email Marketing

Braze Customer Engagement

Competition & Gameplay Actions

Loyalty Actions

Utility & Flow Actions

Flow Control

External Communication

Action Best Practices

✅ Design for Success and Failure

✅ Use Descriptive Names

✅ Validate Data Before Actions

✅ Group Related Actions

Advanced Action Patterns

1. Progressive Data Collection

2. Smart List Management

3. Multi-Channel Notifications

Troubleshooting Actions

Common Issues

Testing Actions

Performance Tips

Optimize Action Chains

External Integration Efficiency

What’s Next?