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What is it?

Any card with a data capture can have prizes, and communications that go to winners or entrants.

How do I set it up?

Step 1: Add a Data capture

Card settings with the Data capture tab and the Add Data Capture button
  • Open your Engagement Hub and go to the card settings.
  • Click Data capture, then + Add Data Capture.

Step 2: Set up your Prizes

Prizes tab under Data capture with the Add prize button
  • (1) Click the Prizes tab under Data capture.
  • (2) Click + Add prize.
On Live Predictor, Treasure Hunt, Spin to Win and Scratch and Win, Prizes is its own tab in the card settings. On Live Trivia it’s Prizes and Comms.
Prize window with the Name and rules, Add email, Add SMS and Loyalty tabs, the prize name and the Edit prize rules button
  • (A) Enter a Prize name (internal only).
  • (B) Click Edit prize rules to open the Edit awarding rule window.
Edit awarding rule window with Manual (pick winners later) selected
  • Prize trigger: Manual (pick winners later), Manual (rule based), or Continuous (awards instantly when an entry meets the criteria). Options depend on the card type.
  • Award to (Manual (rule based) only): Everyone, Ranked, Random draw or Closest guess.
  • Limit and Filters (optional): cap how many are awarded, and award only to entries that match filters such as an answer, a result, a score or Won no other prize on this card.
Click Save. For a Continuous prize, choose Start live prize awarding now, or later click ⋯ next to the prize and select Enable prize awarding.

Step 3: Set up your Prize Communications

Prize window with the Add email and Add SMS tabs
  • (1) Use Add email to create the prize email. Your form needs an email field.
    Prize email editor settings
    • (A) Enter an Internal name.
    • (B) Select a sender name, or (C) click Manage to add one.
    • (D) Enter the email subject line.
    • (E) Turn on Use HTML for email to paste your own HTML. HTML email code editor and Test button
      • (a) Paste your HTML email code.
      • (b) Test your email and preview the code.
      • With HTML on, the Insert panel isn’t available, so images need a full public URL. See How do I add images to an HTML email?
    • (F) Build your email, using (G) the toolbar.
    • (H) Use Insert to add more to the email body. Insert panel with images, buttons and form values
      • (a) Add images, call-to-action buttons, or a horizontal rule.
      • (b) Add the entrant’s form answers from Form values to personalize the email.
    • (I) Set the body and container colors. Styling panel with body and container colors
      • (a) Sets the background behind the email container.
      • (b) Sets the background behind the email body.
    • (J) Attach a coupon: select it from the drop-down, then insert the coupon code in the email body. Attaching a coupon and inserting the coupon code
    • (K) Test the communication.
  • (2) Use Add SMS to create a prize SMS. Your form needs a mobile field, and you need a connected Twilio account and SMS sender (set up SMS senders).
    Prize SMS editor
    • (A) Enter an Internal name.
    • (B) Start from a template if you like.
    • (C) Select the sender name from your Twilio account.
    • (D) Write your SMS.
    • (E) Copy codes from Form values into the SMS to personalize it.
    • (F) Attach a coupon, then copy its code into the SMS.
    • (G) Test or (H) Delete the SMS.

Step 4: Add additional Communications

Create communication window
  • Click the Communications tab, then + Add communication.
  • (1) Enter an Internal name.
  • (2) Select the Type: transactional email, marketing email or SMS.
  • (3) Choose the Trigger: Communication trigger options
    • (A) Manually sent.
    • (B) On form complete.
    • (C) At a scheduled time.
  • (4) Click Create.
Build transactional emails and SMS as in Step 3, and marketing emails as in Step 5.

Step 5: Set up Marketing Email Communications

Marketing email editor settings A marketing email uses the same editor as Step 3, with two extra steps:
  • (2) Select the Communication Subscription to send to. Only contacts opted in to it receive the email. See Communication Subscriptions.
  • (9) Insert the unsubscribe URL code in the email body (required). Link it to your unsubscribe text.
    Unsubscribe URL code linked to unsubscribe text in an email

Communication Design Guidelines

Learn different communication materials sent to players and users

FAQ

What is the difference between a marketing and transactional email?

A marketing email promotes your brand. A transactional email gives the recipient information they need, usually after an action they took, such as entering.

What happens when a user unsubscribes?

They’re removed from the communication subscription they opted out of and no longer receive emails sent to it.

How do I add images to an HTML email?

When Use HTML for email is turned on, you paste your own HTML, and the Insert panel (where you’d normally add an Image) isn’t available. Every image in your HTML needs a full public URL in its src. Images you’ve uploaded to Komo already have a public URL on Komo’s CDN (for example https://cdn.<region>.komo.site/media/image/...). There isn’t a copy-link button for it yet, so to get the URL:
  1. Open a page in Komo where the image is shown, such as your Hub or a card preview.
  2. Right-click the image and choose Copy image address (or find the image’s src in your browser’s developer tools).
  3. Paste that URL into the src of the <img> tag in your HTML.
You can also host the image anywhere else that gives you a public URL. Use Test to send yourself a copy and check that the images load.

How do bonus entries work?

Bonus entries give an entrant extra chances in a Random draw. Each bonus entry counts as another ticket in the draw, but one entry can still only win a given prize once. If Group by email is turned on for the prize, each email address counts once and bonus entries are ignored. You can add bonus entries:
  • Automatically, with the Assign bonus entries step in a workflow.
  • For one entry, with Award bonus entries in the card’s Entries table.
  • For several entries at once, by selecting them in the Entries table and clicking Add bonus entries.
When you export entries, tick Unfurl bonus entries to show each bonus entry as its own row. Otherwise bonus entries are added as a column. You can’t unfurl bonus entries when the export includes uploaded files.