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Brand Kit

The Brand Kit centralizes your brand assets and guidelines, ensuring consistent brand identity across all engagement experiences and enabling AI-powered content generation aligned with your brand.

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Overview

Brand Kit provides:
  • Centralized Assets - Store logos, images, and brand elements
  • Color Management - Define and maintain brand color palette
  • Brand Guidelines - Document brand voice, tone, and usage rules
  • AI Integration - Power Kai (AI assistant) with brand context
  • Consistency - Ensure all content aligns with brand identity

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Accessing Brand Kit

  1. Navigate to Workspace Settings > Brand Kit in the sidebar
  2. Or access via Tools > Brand Kit (depending on navigation structure)

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Brand Colors

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Primary Colors

Define your core brand colors: Configuration:
  1. Go to Brand Kit > Colors
  2. Click Add Color
  3. Enter color details:
    • Color Name - Descriptive name (e.g., “Brand Blue”)
    • Hex Code - #RRGGBB format
    • Usage - Where this color is used
    • Color Role - Primary, Secondary, Accent, etc.
Color Roles:
  • Primary - Main brand color
  • Secondary - Supporting color
  • Accent - Highlight and CTA color
  • Background - Page/card backgrounds
  • Text - Typography colors
  • Success/Error - Status indicators

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Color Palette

Best Practices:
  • Limit to 3-5 primary colors
  • Include light and dark variants
  • Ensure accessibility compliance
  • Document color usage guidelines

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Color Usage

Automatic Application:
  • Card color pickers show brand colors first
  • Theme generation uses brand palette
  • AI content suggests brand colors
  • Reports and dashboards use brand colors
Manual Selection:
  • Access brand colors in any color picker
  • Override for specific use cases
  • Maintain brand consistency

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Brand Images

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Logo Management

Upload Logos:
  1. Go to Brand Kit > Images
  2. Click Upload Logo
  3. Select logo file(s)
  4. Define logo variants:
    • Primary Logo - Main brand mark
    • Secondary Logo - Alternative version
    • Icon - Favicon/app icon
    • Dark Mode Version - For dark backgrounds
    • Light Mode Version - For light backgrounds
Logo Specifications:
  • Formats: PNG, SVG, JPG
  • Sizes: Upload multiple sizes or use SVG
  • Transparent Background: Recommended for versatility
  • Minimum Size: 512x512px for primary logo

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Image Assets

Brand Images:
  • Hero images
  • Background patterns
  • Icon sets
  • Photography style examples
Upload Process:
  1. Click Upload Image
  2. Select file(s)
  3. Add metadata:
    • Image name
    • Description
    • Usage guidelines
    • Category/tags
Organization:
  • Create folders by category
  • Tag images for searchability
  • Add usage descriptions
  • Version control for updates

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Asset Library Integration

Brand Kit images appear in:
  • Asset Library - Available in all card editors
  • Card Templates - Pre-populated with brand assets
  • AI Generation - Kai uses brand images as reference
  • Theme Builder - Background and accent images

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Brand Guidelines

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Voice and Tone

Document Brand Voice:
  1. Go to Brand Kit > Guidelines
  2. Edit Voice & Tone section:
    • Brand Personality - Friendly, professional, playful, etc.
    • Tone Guidelines - How to sound in different contexts
    • Word Choices - Preferred terminology
    • Words to Avoid - Terms not aligned with brand
Examples: 
Voice: Friendly but professional
Tone: Enthusiastic for promotions, calm for support
Do Use: "Welcome", "Discover", "Exclusive"
Don't Use: "Cheap", "Free" (unless true), jargon

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Visual Guidelines

Document Visual Standards:
  • Typography - Font families and usage
  • Imagery Style - Photography guidelines
  • Icon Style - Iconography standards
  • Layout Principles - Spacing, grids, composition

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Usage Rules

Document Brand Rules:
  • Logo usage (clear space, sizing, placement)
  • Color combinations (do’s and don’ts)
  • Image treatments (filters, overlays)
  • Typography hierarchy

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AI Integration (Kai)

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Powering AI Content Generation

Brand Kit provides context for Kai (AI assistant): How It Works:
  1. Kai accesses Brand Kit data
  2. Generates content aligned with brand
  3. Uses brand colors in suggestions
  4. Applies brand voice to copy
  5. Selects appropriate imagery
Brand-Aware Generation:
  • Card Content - Copy matches brand voice
  • Color Suggestions - Uses brand palette
  • Image Selection - Considers brand imagery
  • Tone Consistency - Maintains brand personality

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Setting Up for AI

Complete Brand Kit:
  • Define all brand colors
  • Upload logos and key images
  • Document voice and tone
  • Add usage guidelines
Best Results:
  • More detailed guidelines = better AI alignment
  • Specific examples help Kai understand brand
  • Regular updates keep AI current

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Applying Brand Kit

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To Engagement Hubs

Automatic Application:
  • Hub themes use Brand Kit colors
  • Logo auto-populates in header
  • Brand fonts applied (if available)
Manual Override:
  • Hub settings can override Brand Kit
  • Individual cards can use custom colors
  • Maintain flexibility while ensuring consistency

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To Cards

Color Pickers:
  • Brand colors appear first in palette
  • Easy selection of brand palette
  • Consistent color usage
Image Selection:
  • Brand images available in Asset Library
  • Pre-filtered by brand relevance
  • Quick access to approved assets

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To Communications

Email Templates:
  • Brand colors in email editor
  • Logo auto-insertion
  • Brand voice guidelines for copy
SMS/Messages:
  • Brand voice tone guidance
  • Consistent messaging style

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Managing Brand Kit

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Updates and Versions

Making Changes:
  1. Edit Brand Kit settings
  2. Changes apply immediately
  3. Affects all new content
  4. Existing content retains previous settings (unless updated)
Version History:
  • Track brand kit changes
  • See when assets were added/updated
  • Restore previous versions if needed

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Team Collaboration

Permissions:
  • View Only - See brand kit, use in content
  • Edit - Modify brand kit settings
  • Admin - Full control, manage access
Best Practices:
  • Limit edit access to brand managers
  • Share guidelines with all content creators
  • Regular brand kit reviews
  • Update when brand evolves

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Export and Sharing

Export Brand Kit:
  • Download brand assets
  • Export color palette (CSS, JSON)
  • Share guidelines document
  • Provide to external agencies

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Best Practices

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Brand Consistency

Do:
  • Use Brand Kit colors consistently
  • Apply logo correctly
  • Follow voice and tone guidelines
  • Maintain visual standards
  • Review content against brand kit
Don’t:
  • Use non-brand colors arbitrarily
  • Modify logo colors or proportions
  • Deviate from voice guidelines
  • Ignore brand imagery standards
  • Create off-brand content

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Maintenance

Regular Reviews:
  • Quarterly brand kit audits
  • Update outdated assets
  • Refresh color palette if needed
  • Revise guidelines based on learnings
Brand Evolution:
  • Update Brand Kit when rebranding
  • Communicate changes to team
  • Gradually update existing content
  • Maintain version history

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Troubleshooting

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Brand Kit Not Applied

Check:
  1. Brand Kit properly configured
  2. Hub/card set to use Brand Kit
  3. No manual overrides blocking
  4. Cache cleared (if applicable)

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AI Not Using Brand Kit

Check:
  1. Brand Kit has sufficient data
  2. Guidelines are clear and specific
  3. Kai has access to Brand Kit
  4. Prompt includes brand context

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Images Not Showing

Check:
  1. Images uploaded successfully
  2. Correct file formats
  3. Appropriate file sizes
  4. Permissions set correctly

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FAQ

Q: Can I have multiple brand kits? A: Typically one Brand Kit per workspace. For multiple brands, use separate workspaces. Q: Does Brand Kit affect existing cards? A: Existing cards retain their current settings. Brand Kit affects new content and updates. Q: Can I override Brand Kit for specific cards? A: Yes, individual cards can use custom colors and images. Brand Kit provides defaults. Q: How does Brand Kit work with white-labeling? A: Brand Kit complements white-labeling. Set brand assets in Brand Kit, then apply to custom domains. Q: Can external designers access Brand Kit? A: Yes, grant appropriate permissions or export brand kit for external sharing. Q: What file formats are supported for logos? A: PNG, JPG, SVG recommended. SVG preferred for scalability. Q: How detailed should brand guidelines be? A: Include essential standards. More detail helps with AI and team consistency.
Need Help? Contact [email protected] for brand kit setup assistance.