Komo Contacts
When a user first engages without submitting any identifiable data, Komo records them as an Anonymous Contact. Once the user submits a form with a uniquely identifying piece of data, such as an email address or mobile number, they transition to Identified. Further steps, such as contact verification through email confirmation or SSO, can elevate them to Authenticated Contacts. From there, whenever Komo sees that contact again, it continues to build upon a unified Contact profile.Data that can be collected through forms
System properties
These are default, built-in properties that can be captured through Komo forms:- First Name
- Last Name
- Mobile
- Address
- Postcode
- Date of Birth
- Birth Year
- Country
Custom properties
- You can create custom fields that map to the data you want to capture or to existing data in external systems.
- Custom properties can capture additional attributes relevant to your campaign, such as favourite brand, purchase intent, or membership ID.
- Custom properties can be applied to forms or embedded directly into games and other interactive experiences.
Opt-ins and consent
Komo provides built-in tools for handling consent and opt-ins:- Communication Subscriptions and consent fields manage ongoing marketing consent. They can power Komo’s communication features and map to external systems.
- Opt-in form fields support one-time confirmations, such as accepting terms and conditions or verifying age.
Data collected outside forms
User agent
The following data is collected automatically in the background to enrich user profiles and support reporting:- IP address
- Location derived from the IP address
- Device type, such as desktop, tablet, or mobile
- Browser information
Interaction data
Interaction data is captured whenever a user engages with a Komo experience. Read more about the specific event payloads in the developer documentation.Page and container events
page-viewed: A Komo page is viewed.embedded-card-page-viewed: A page with an embedded Card is viewed.single-card-page-viewed: A standalone single-Card page is viewed.
Generic Card events
card-viewed: A Card is displayed to the user.card-started: The user begins interacting with a Card.card-answered: The user answers a question within a Card.card-finished: The user completes a Card.card-item-viewed: The user views an item within a Card, such as a slide or option.card-action: The user clicks or triggers a defined Card action.card-shared: The user shares a Card.card-social-click: The user clicks a social link or action on a Card.cover-clicked: The user clicks a Card’s cover or hero area.
Live Trivia events
trivia-card-action-bar-clicked: The trivia action bar is clicked.trivia-card-prizes-viewed: The user views prize information on a Live Trivia Card.
Video events
video-card-viewed: The Video Card is shown.video-card-played: Video playback starts.video-card-paused: Video playback is paused.video-card-resumed: Paused video playback resumes.video-card-finished: Video playback completes.
Coupon events
coupon-viewed: A coupon is viewed.coupon-redeemed: A coupon is redeemed.
Form events
form-start: A user starts a form.form-submission: A user submits a form.
Survey events
survey-viewed: A survey is viewed.survey-screen-started: The user enters a survey screen.survey-screen-viewed: A survey screen is displayed.survey-screen-finished: The user completes a survey screen.survey-form-field-touched: A survey field is interacted with.survey-submitted: A survey is submitted.
Data sync, sharing, and integrations
Syncing and sharing data with external systems
Komo can send collected data to external systems. Through CRM Sync or Workflows, contact data, events, activities, and attributes can be pushed to third-party software when the target system exposes an API for integration.Custom events and ingesting data
Komo supports ingesting external data through Custom Events. This allows contact data, external activities, and system events to flow into Komo in a consistent, structured way for segmentation, automation, and analytics.- Custom Events can represent external activity such as transactions, POS activity, website events, or other system-generated actions.
- Events can be linked to existing Contacts or stored against anonymous users until they become identified.
- Each event type can trigger Workflows. These can add Contacts to lists or segments, update loyalty tiers, add Contacts to campaign flows, sync data to external CRMs, or trigger follow-up campaigns.
- Custom Events are defined by schemas created in Komo. Incoming data must match the schema or be transformed to fit it.
Insights, analytics, and Dashboards
Komo provides built-in tools for creating custom reports, called Insights, and Dashboards to help you measure engagement and performance across campaigns. Learn how to set up Insights and Dashboards. You can create Insights based on the following data points:- Impressions and page views: How many people saw a page, Card, or campaign.
- Engagement and interactions: Gameplay activity, form starts and submissions, survey responses, quiz answers, and coupon redemptions.
- Contact growth and engagement: How many new Contacts have been identified and captured, and how often they return.
- Performance over time: Trends in participation and engagement.
- Breakdowns: Analyse any Insight by Site, Card, country, city, device, or browser.
Impressions
- Content Impressions (Total count) by Card
- Total Content Impressions
- Unique Content Impressions
- Total vs Unique Impressions Per Day
Engagements
- Engagements (Total Count)
- Engagements (Unique Contacts)
- Engagement Rate
- Engagement to Entry % Per Card
- Impression to Engagement % Per Card
- Unique Impressions to Unique Engagements % Rate (All Cards)
- Total vs Unique Engagements Per Day
Entries
- Total Entries
- Unique Entries
- Entry Rate (Entries/Views)
- Entry Rate per Card
- Unique Entries by Card
- Unique Entries by Card (%)
- Engagement to Entry % Per Card
- Impression to Complete/Enter % Per Card
- Unique Engagements to Unique Entries % Rate (All Cards)
- Unique Impression to Unique Completion % Rate (All Cards)
Time and sessions
- Total Engagement Time
- Sum of Engagement Time / Unique Contacts
- Sessions 90th Percentile
- Sessions 90th Percentile Engaged
- Sessions (95th Percentile Duration)
- Sessions (95th Percentile Engaged Duration)
- Sessions (99th Percentile Duration)
- Sessions (99th Percentile Engaged Duration)
Summary
Komo provides a privacy-conscious framework for data collection:- System properties capture key identifiers.
- Custom properties support campaign-specific data.
- User agent data adds context and supports analytics.
- Interaction data provides insight into engagement, behaviour, and preferences.