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We’ve handpicked some of our favourite fast-moving consumer goods (FMCG) activations to help get your creative juices flowing. Each example uses the Komo Engagement Engine to drive foot traffic, reward customers, and collect first-party data. For card ideas you can adapt to your brand, see Activation Ideas: FMCG. To set up offers like these, start with Digital Coupons.

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Pirate Life Brewing: #GoToTown with South Coast Pale Ale

Pirate Life Brewing joined the South Australian Tourism Commission’s #GoToTown campaign to drive foot traffic into SA hospitality venues after COVID-19 lockdowns. The campaign used Komo Digital Coupons to offer Adelaidians a free pint of Pirate Life’s South Coast Pale Ale each day of the promotion. Coupons were personalised based on the user’s geolocation, making redemption easy at nearby venues. Partnering with SA Tourism Commission gave Pirate Life greater promotional reach, which led to higher coupon redemption rates and more foot traffic to local venues. The sleek, simple Engagement Hub design resonated strongly with participants.
Geolocation-based coupon personalisation works well for FMCG activations where redemption happens at physical venues. Pair in-venue signage and staff prompts with QR codes on your Hub to maximise uptake.

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Carlton & United Breweries: Siren Sessions

Carlton & United Breweries (CUB) used Komo Digital Coupons to offer complimentary pints to Engagement Hub visitors during Derby Day Siren Sessions in the Perth CBD. The Hub ran alongside the live event and gave patrons a clear reason to participate digitally while onsite. This simple FMCG activation:
  • Increased brand awareness among event attendees
  • Drove participation through an instant, redeemable offer
  • Collected first-party data for future marketing
Event-based FMCG activations work best when the Hub is promoted at the venue—via QR codes, stage screens, or staff—and when the offer is easy to redeem before patrons leave the event.