Skip to main content

​
What is it?

Link Trails let you create short, trackable links (and matching QR codes) that redirect people to a destination you choose — usually a Hub, card, or campaign page. Short links use your region’s komo.link host (for example us1.komo.link or au1.komo.link). Because you can change the destination after the fact, they’re especially useful for a generic link or QR code you print once (posters, tickets, signage) and then point at different destinations later — without reprinting. A trail is a campaign container. Inside it you can add multiple short links that share the same destination and settings, so each channel (newsletter, poster, ticket gate, social) gets its own URL while reporting rolls up in one place.
Link Trails sit under Links in the workspace nav and may show a Beta badge. Availability depends on your workspace entitlement. Over time we’ll add more sophisticated link routing and intelligence.

​
Why would I use it?

Use Link Trails when you need clean, shareable URLs and want to see which channel drove the clicks:
  • Print a lasting QR or short link, then update where it goes without reprinting
  • Shorten long Hub or card URLs for email, social, ads, and print
  • Generate QR codes for in-venue or broadcast use
  • Apply UTM parameters once at the trail level
  • Set an expiry with a fallback URL so campaigns don’t dead-end
  • Password-protect a link when access should be limited
  • Review click analytics by short link, referrer, UTM, country, and device

​
How to set one up

In your workspace sidebar, open Links → Link Trails. Navigate to Links in the workspace sidebar

​
2. Create a trail

  1. Click + Create link trail.
  2. Enter a Name (internal — for your team).
  3. Enter the Destination URL (where visitors should land).
  4. Click Create.
Your new trail appears on the Link Trails list as a Draft until you publish it. Link Trails list with Create link trail

​
3. Configure settings

Open the trail and go to the Settings tab. Set the Destination URL, then use the option buttons as needed: Save your changes, then Publish when you’re ready for the short links to go live. After publishing, use Edit draft to change settings and publish again. Trail Settings with destination, UTM, link preview, and QR style Open the Short Links tab and add a link for each place you’ll share the trail:
  1. Click to add a short link.
  2. Keep the platform host (your region’s *.komo.link).
  3. Accept the generated path, or enter a custom slug (for example newsletter-august).
  4. Copy the URL, or open the QR icon to download a QR code for that link.
Short Links tab with multiple komo.link URLs
Give each channel its own short link (email vs QR vs social). Analytics can break clicks down per short link while they share one destination.

​
How it works

  1. Someone opens a short link or scans its QR code on *.komo.link.
  2. Komo records the click (referrer, UTMs, device, location, and which short link was used).
  3. If a password is set, they’re prompted before continuing.
  4. If the trail has expired, they’re sent to the fallback URL (when configured) instead of a broken page.
  5. Otherwise they’re redirected to the trail’s destination URL, with default UTMs applied when set.
Statuses Use the trail’s actions menu to Stop, Resume, Rename, or Archive.

​
Analytics

On a published trail, the Analytics tab shows:
  • Daily clicks over the last 30 days
  • Breakdown by short link and destination
  • Referrers and UTM values
  • Countries (and related location tabs)
  • Devices / OS
Trail Analytics with clicks, short links, referrers, countries, and devices

​
FAQ

Yes. Add as many short links as you need for different channels or creatives. They share the trail’s destination and settings. Yes. When adding a short link you can use a generated path or a custom slug. The host stays on your region’s komo.link domain.

​
What happens when a trail expires?

Visitors are sent to the fallback URL you set under Expiration. If you don’t set a fallback, the link no longer redirects to the campaign destination after expiry.

​
What’s the difference between Stop and Archive?

Stop pauses a published trail so you can Resume it later. Archive retires the trail from active use. No. UTM Parameters, Card Sharing, and Hub Sharing still apply. Link Trails are for managed short links and QR codes when you want reusable, tracked campaign URLs under Links. Under Links you’ll also find UTM Templates and QR Templates for reusable defaults across trails.