Promoting your Engagement Hub

Proper promotion of your Engagement Hub is critical to its success. The Komo Platform supports omnichannel distribution, enabling you to share your Hub using a mix of traditional, digital, and experiential marketing strategies. Omnichannel promotion is what will allow you to capture critical customer engagement statistics and rich zero and first-party data. We recommend utilizing all the channels available to your brand and always keeping your target audience in mind.

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Digital Promotion

Using your digital channels is one of the simplest but most effective ways to promote your Hub! Below are some of the ways you could consider sharing your content digitally: Social Media Promotion using social media works in a two-way loop on the Komo Platform. You can embed your social content directly on your Hub AND share your Hub by promoting it via your social channels. Post regularly to social media about the Engagement Hub and its competitions. Use CTA’s and focus on the available prizes to effectively drive people to your Hub. In the case of bigger campaigns, you can also use influencer marketing to drive people to your Engagement Hub. For a great example of this in action, check out the promo video from The Budget Rental Roosters Hub: Web Embeds Embedding your Hub content across your other digital touchpoints, such as your website, is an excellent way to encourage engagement with your Hub - Remember, be where your customer is! Configuring an embed is super simple. Just follow the steps in this Knowledge Base article! Card URLs vs. Hub URLs Sharing your Hub URL across your digital channels is another excellent tactic. Write about your latest game or competition, create a graphic to represent it (don’t forget to show off any prizes involved!), and share the URL directly to your Hub. But did you know you can also share a URL that will take users to your Hub and scroll directly to a specific card or piece of content? Finding this URL is super simple. Just find the card you wish to share on the portal, click the 3 dots in the top right of the card, and select share. From there, just copy your URL and you’re good to go! Stories Utilize Instagram and Facebook Stories to remind your community about your Engagement Hub. For maximum effectiveness, add a link to the story that drives traffic to your Hub. EDMs Include your Hub, its content, and its unique features in your EDMs. Newsletters are often overlooked, but have seen great success for many of our partners! You can break down your database even further into people who have already engaged with your Hub’s content, by clicking on Data Capture in the Editor and then Export. This will download a .csv file of the user’s emails which you can then use to retarget with EDMs. Paid Ads Most social media channels reward paid advertising, so don’t be afraid to boost posts and set up Hub-specific ad campaigns to drive traffic. For best practice, ensure your graphics highlight the prizes you have on offer and have clear CTAs. Shareable Outcomes & UGC Many of our Content Cards encourage user-generated content, which can be great content to repurpose for your socials. Popular UGC cards include the Picker mechanic, Poll results, Meme Generator, and 20 Words or Less entries.

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In-Venue Promotion

Whether in a shopping center, retail store, or at a sports game or conference, taking advantage of in-person interaction is another great way to promote your Hub. Take advantage of foot traffic by advertising your Hub in-venue in as many places as possible. Always remember - be where your customer is! Posters Use posters in areas of heavy foot traffic, points of sale, and toilets to maximize their effectiveness. Designing with vibrant colors and strong fonts can help draw the customer’s attention. Be sure to also include a QR code so patrons can quickly scan and access your Hub. Big Screen Integration Large, in-venue screens are also a great digital medium to promote your Engagement Hub. Live Data Feeds Our Live Data screens are another great way to promote and share your Hub content in-venue. Beyond just promoting your Hub (as above), Live Data Feeds allow you to pull data from your content and display this on the big screen. For example, perhaps you are running a Live Predictor at a sports game, asking fans to predict game outcomes. Using Live Data Feeds, you can design a fully-branded screen that displays fan predictions on the big screen for all to see. This is a great way to promote your Hub and make your consumers feel a part of the action!

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Broadcast/ Virtual Event Promotion

If available to you, a live broadcast is another excellent way to promote your hub and collect live consumer insights and first-party data! And we’re not just talking about a television broadcast - Perhaps you’re hosting a virtual event, webinar, LinkedIn live… Your Hub can be shared digitally and engaged with live via a broadcast of any kind! QR Codes The simplest way to share your Hub via a broadcast is to invite viewers to scan a QR code to access your Hub. As mentioned in the section on Digital Promotion, you can share QR codes (or URLs) for either your entire Hub OR specific content. This is great if you want to direct viewers of your broadcast to a specific game or competition! Live Data Feeds Our Live Data screens are another great way to promote and share your Hub content via a broadcast or during a virtual event. You can even set up a sequence of screens to share a QR code (for access), followed by a data feed that shares outcomes from the content you’re sharing! For example, perhaps you’re running a poll at the end of your broadcast or virtual event to collect insights on the quality of your engagement. Your first data screen could display the QR code for viewers to access the Poll card, and the following screens could pull the data from your Poll to display the answers to the audience!

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Experiential Promotion

Whether you promote your activation on product packaging or on a beverage vendor cup in-venue, there’s a way to add a unique edge to your campaigns.

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Tips & Tricks

Below are a few additional tips and tricks you can use to improve the promotion of your Engagement Hub: Click Banners If there are specific cards or competitions you would like to promote, you can use the Scroll to card feature within Click Banner Content Cards. When added, users who click on the Banner card will be quickly redirected to the linked card/competition. This is a great navigation tool if you have a lot of content on your Engagement Hub. Use result screens Add result screens to your Checklist, Poll, Quiz and Personality Quiz cards for additional promotion. By getting creative and making highly shareable outcomes, not only do you improve the overall user experience, but you also increase the likelihood of the user sharing your content with their friends and family.

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Train staff on how to promote the Hub

Face-to-face selling is an excellent opportunity to personalize the promotional experience for the customer. Train your staff on what the Hub is and its purpose to make it easier for them to showcase it. We recommend providing them with a “cheat sheet” on how to sell the experience to customers!